The iconic TAG Heuer Monza is ready for a big comeback
Published on Jan 27, 2023 at 6:59 PM (UTC+4)
by Alessandro Renesis
Last updated on Jan 27, 2023 at 6:59 PM (UTC+4)
Edited by
Kate Bain
TAG Heuer is finally bringing back the Monza, one of the most iconic yet underrated timepieces from the brand.
The name, as you can imagine, is a tribute to the legendary race track in Italy.
READ MORE: 5 car-inspired watches you should consider for your collection
Just like its big brother, the TAG Heuer Monaco, this timepiece is a tribute to the world of car racing.
In fact, the first TAG Heuer Monza was introduced in 1976 to celebrate Niki Lauda’s first Formula 1 title with Scuderia Ferrari.
CHECK THIS OUT!
Just like the original one, the new Monza comes in a dark color combo with a twist.
Rather than using PVD-coated stainless steel, TAG Heuer used forged carbon for the case and titanium for the dial.
The flyback chronograph movement is manufactured by TAG Heuer and it offers 80 hours of power reserve.
TAG Heuer Monza pricing and availability
Over the last decade, TAG Heuer has heavily banked on the Carrera and the Monaco.
And then of course it recently introduced the new ‘Connected’ smartwatch.
But the Monza is an important part of the brand’s history and collectors will certainly be happy TAG Heuer finally brought it back.
Production isn’t limited to a specific number, but this revival won’t be cheap.
The new TAG Heuer Monza Flyback Chronometer is priced at CHF 13,500 – $14,600 at today’s rate.
About the TAG Heuer brand
The company began as Heuer in 1860 but changed its name to TAG Heuer after being acquired by a Luxembourgish company in 1985.
It is now part of the LVHM family, along with other high-end brands like Tiffany & Co., Bulgari and Hublot.
The brand is mostly known for the Monaco, the world’s most popular square watch, and its association with the late Hollywood star Steve McQueen.
In 2020, Steve McQueen’s Monaco from the 1971 movie ‘Le Mans’ sold for $2.21 million at auction.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
