TAG Heuer is celebrating 50 years of the Porsche Carrera
Published on Oct 07, 2022 at 12:43 PM (UTC+4)
by Alessandro Renesis
Last updated on Oct 07, 2022 at 12:43 PM (UTC+4)
Edited by
Kate Bain
TAG Heuer is celebrating the 50th anniversary of the Porsche 911 Carrera RS 2.7 with a pair of outstanding watches limited to 250 and 500 units respectively.
From the strap to the signature ‘Carrera’ lettering, the attention to detail is incredible.
READ MORE: Quiz: How much do you know about Porsche?
This collab was long overdue because both the watch and the car are named after the Carrera Panamericana.
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The car was hugely popular in the 1950s for a border-to-border endurance race that took place in Mexico, along the world-famous Pan-American highway.
TAG Heuer was sponsoring the race while Porsche was, well, winning the race, and that’s why both companies decided to launch a product named after the race.
Officially known as the ‘TAG Heuer Carrera x Porsche RS 2.7‘, the watch is available in two colors, both inspired by the colorways for the Porsche car.
The first model comes in with a silver grey case, white and blue dial and matching strap or bracelet.
The second model combines an 18k red gold case with a white and red dial, and a matching red leather bracelet.
The white and blue model is limited to 500 units and costs $6,900, while the gold version is limited to 250 units, with a price tag of $22,200.
About TAG Heuer
TAG Heuer was founded in Switzerland by Edouard Heuer in 1860.
It was actually only known as ‘Heuer’ until 1985, when it was acquired by a holding company called TAG Group.
Beside the Carrera, most TAG Heuer watches are named and dedicated to the world of racing.
There’s the TAG Heuer F1 model and, more importantly, the Monaco.
Named after the eponymous Grand Prix, the Monaco revolutionized the watch world because it was the first square automatic chronograph in history.
Steve McQueen famously wore one.
The very same watch that McQueen wore in the 1971 film ‘Le Mans’ set a world-record selling price for any Heuer watch when it sold for $2.2 million.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
