This is the new Toyota Century SUV, and it’s by far the most expensive car the brand makes.
It’s massive, too, roughly the same size as a Range Rover.
And more importantly, it’s more expensive than a Range Rover.
The cabin is a festival of plush leather, wood and aluminum.
There’s a sizable digital instrument cluster behind the steering wheel, and another 12.3-inch infotainment screen on the dashboard.
The seats at the back recline all the way, meaning you can hire a driver and use this as a private jet for the road.
Engine-wise, the Toyota Century SUV uses a 406-horsepower V6 as standard, but rumor has it a V8 may also be available as some point.
Some are also speculating a V12 might appear at some point, but to be honest, that sounds a bit too optimistic.
Now, that’s not ‘Toyota-esque’ at all.
The price is insane, and also not Toyota-esque.
The Toyota Century starts at $170,000 and you can very easily break the $200,000 barrier if you go a bit crazy with optional extras.
That’s Bentley territory.
The price may come as a shock to a lot of people, but this isn’t the first time Toyota has revealed a car that costs (a lot) more than you think.
Over a decade ago, the Japanese automaker introduced the super expensive LFA supercar through its luxury subsidiary Lexus.
When it was first announced, everyone assumed the Lexus LFA (below) would cost $100,000 – give or take.
Instead, it cost $375,000.
History is now repeating itself with the Toyota Century SUV.
Imagine the conversation when somebody buys one.
“What do you drive?” “Well, I drive a $170,000 SUV… made by Toyota.”