Meta may already hold the rights to 'X' despite Twitter's rebrand
Published on Jul 25, 2023 at 7:58 AM (UTC-4)
by Kate Bain
Last updated on Jul 26, 2023 at 4:14 AM (UTC-4)
Edited by
Kate Bain
Musk’s decision to rebrand Twitter to ‘X’, may lead to more than just confused users.
It turns out Twitter’s new ‘X’ logo might pose a legal issue for the social networking site.
Why? Because Elon Musk’s cage fight opponent Mark Zuckerberg actually trademarked the ‘X’ years ago.
READ MORE! Elon Musk shares what he now wants you to call a ‘tweet’
“I know everyone is excited for a possible Musk vs Zuck cage fight, but the potential trademark battle could be even better,” a lawyer posted to Twitter today.
According to the U.S. Patent and Trademark office, Zuckerberg’s Meta applied to trademark the ‘X’ logo all the way back in 2017 – two years before it was officially registered.
While the two logos consist of just one letter, they do look pretty different.
Meta’s X logo has two angles, one white and one blue, facing each other on a blue background.
Whereas Musk’s X logo resembles a Unicode character called ‘mathematical double-struck capital X’ on a black background.
Should Meta decide to dispute Twitter’s new logo, it will be up to a judge to decide its fate.
Since Musk announced the rebranding of Twitter to X, it’s led to a bit of confusion amongst its users.
“So, now that Twitter has been rebranded to X, what are tweets called now?’ one user asked.
Elon Musk answered with three characters; ‘X’s’.
And in response to someone asking what a ‘retweet’ should now be called, Musk said “that whole concept should be rethought”.
After Musk first announced the rebrand, he’s been busy fanning the flames and hyping it up among his 149 million followers.
“Soon we shall bid adieu to the Twitter brand, and gradually, all the birds,” he said.
This led to a stream of logos being created showing the iconic Twitter bird in some unfortunate predicaments.
Fortunately, they weren’t all so grim.
So, will Elon Musk and Mark Zuckerberg meet in court, or in the cage?
Watch this space.
Kate is Head of Editorial at SB Media Group, overseeing all content on the site. She has more than 10 years’ experience as a journalist and news editor, having worked across a range of major publications including News Corp, Daily Mail Australia, and Sky News. Kate holds a Bachelor of Business Management from University of Queensland and a Postgraduate Diploma in Journalism from Queensland University of Technology. With 6 years in automotive journalism, she is passionate about discovering the best the industry has to offer and sharing it with readers around the globe. She has been with Supercar Blondie since 2020 and played a key role in establishing supercarblondie.com as a leading automotive news destination.
