Meta may already hold the rights to ‘X’ despite Twitter’s rebrand

Published on Jul 25, 2023 at 3:58 PM (UTC+4)
by Kate Bain

Last updated on Jul 26, 2023 at 12:14 PM (UTC+4)
Edited by Kate Bain

Meta may already hold the rights to ‘X’ despite Twitter’s rebrand

Musk’s decision to rebrand Twitter to ‘X’, may lead to more than just confused users. 

It turns out Twitter’s new ‘X’ logo might pose a legal issue for the social networking site. 

Why? Because Elon Musk’s cage fight opponent Mark Zuckerberg actually trademarked the ‘X’ years ago. 

READ MORE! Elon Musk shares what he now wants you to call a ‘tweet’

“I know everyone is excited for a possible Musk vs Zuck cage fight, but the potential trademark battle could be even better,” a lawyer posted to Twitter today. 

According to the U.S. Patent and Trademark office, Zuckerberg’s Meta applied to trademark the ‘X’ logo all the way back in 2017 – two years before it was officially registered. 

While the two logos consist of just one letter, they do look pretty different. 

Meta’s X logo has two angles, one white and one blue, facing each other on a blue background. 

Whereas Musk’s X logo resembles a Unicode character called ‘mathematical double-struck capital X’ on a black background.

Should Meta decide to dispute Twitter’s new logo, it will be up to a judge to decide its fate. 

Since Musk announced the rebranding of Twitter to X, it’s led to a bit of confusion amongst its users. 

“So, now that Twitter has been rebranded to X, what are tweets called now?’ one user asked. 

Elon Musk answered with three characters; ‘X’s’. 

And in response to someone asking what a ‘retweet’ should now be called, Musk said “that whole concept should be rethought”. 

After Musk first announced the rebrand, he’s been busy fanning the flames and hyping it up among his 149 million followers. 

“Soon we shall bid adieu to the Twitter brand, and gradually, all the birds,” he said. 

This led to a stream of logos being created showing the iconic Twitter bird in some unfortunate predicaments. 

Fortunately, they weren’t all so grim. 

So, will Elon Musk and Mark Zuckerberg meet in court, or in the cage?

Watch this space.


Kate Bain

Kate Bain is the Page Editor at She is based in Dubai and coordinates coverage of the latest news across automotive, technology, and lifestyle. Kate has a bachelor's degree in business and post graduate in journalism. She is an experienced editor and journalist who has worked for News Corp, Daily Mail Australia, and Sky News. When she's not at work, you'll find her attached at the hip to her dog, Thor. Kate is currently on maternity leave following the birth of her first child.