The new MoonSwatch is now available in 14 more cities
The new MoonSwatch is now available in 14 more cities

The new MoonSwatch Mission to Moonshine is here so is it a 007-themed Swatch or is it a new colorway? Neither: it has just a gold-coated hand.

Richard Mille unveils its first women’s sports watch – and it’s pricey
Richard Mille unveils its first women’s sports watch – and it’s pricey

The new Richard Mille RM 07 04 weighs less than a t-shirt, coming in with five different colorways and an eye-watering price tag.

Brabus and Panerai just made the toughest-looking watch ever
Brabus and Panerai just made the toughest-looking watch ever

Brabus and Panerai have teamed up to create a watch that looks like it could withstand a nuclear blast.

You can now buy an entire Zenith box set for ‘just’ $128,000
You can now buy an entire Zenith box set for ‘just’ $128,000

Why buy only one Zenith Defy watch when you can buy a whole boxset of rainbow watches for $128,000, right?

A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII
A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII

A case made from rose gold, 251 diamonds around the bezel and 30 diamonds on the crown – Check out Rihanna’s limited-edition Jacob & Co.

The new Urwerk ‘Back to Black’ is pricier than a Porsche 911
The new Urwerk ‘Back to Black’ is pricier than a Porsche 911

A fitting ‘sequel’ to the Aggregat Odissée, the new Urwerk Back to Black is here with a crazy face and a mind-blowing price tag.

Breitling unveils new Six Nations-themed collection
Breitling unveils new Six Nations-themed collection

From the customized caseback and sub-dial to the dial color, the attention to detail is outstanding, as is the price: nearly $9,000.

Check out Jacob & Co’s crazy $20m collection at Dubai Mall
Check out Jacob & Co’s crazy $20m collection at Dubai Mall

An outstanding diamond ring worth $5 million, a swathe of Jacob x Bugatti watches and a love letter to Dubai: check out the new Jacob & Co Dubai Mall store.

Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch
Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch

The latest Roger Dubuis Excalibur comes in with a diamond bezel, white gold case and a controversial ‘ketchup and mayo’ colorway.

The iconic TAG Heuer Monza is ready for a big comeback
The iconic TAG Heuer Monza is ready for a big comeback

One of the most underrated timepieces ever is back, the new TAG Heuer Monza is here with a carbon case and an eye-watering price.

Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch
Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch

The new Jacob and Co Tsavorite is an ultra-expensive, one-off watch designed for Cristiano Ronaldo and adorned with over 300 green emeralds.

Is Swatch launching a James Bond 007 MoonSwatch?
Is Swatch launching a James Bond 007 MoonSwatch?

Rumor has it Swatch may be working on an upcoming 007 MoonSwatch. And the internet is losing its mind.

The latest Richard Mille is a Rock’n’Roll piece with a rockstar price
The latest Richard Mille is a Rock’n’Roll piece with a rockstar price

The new Richard Mille Rock’n’Roll combines red gold, titanium, carbon quartz and an eye-watering price tag.

These are the 4 hottest watches about to hit the scene in 2023
These are the 4 hottest watches about to hit the scene in 2023

From Rolex upgrades to new colorways for the Omega X Swatch MoonSwatch, these are the hottest drops.

This Ulysse Nardin rabbit-themed watch costs more than a car
This Ulysse Nardin rabbit-themed watch costs more than a car

The Ulysse Nardin ‘New Classico Rabbit’ is a $45,000 watch designed to celebrate the Year of the Rabbit according to the Chinese zodiac.

New year, new Audemars Piguet Royal Oak – and it’s a thing of beauty
New year, new Audemars Piguet Royal Oak – and it’s a thing of beauty

Audemars Piguet didn’t waste time and has already unveiled the first Royal Oak of 2023 – and it’s a beauty.