Apple claims that its new generative AI is going to change the game.
In a recent shareholder address, Apple CEO Tim Cook said that the new generative AI released by the tech-giant will ‘break new ground’ in the field.
That’s exciting stuff, given that AI is already progressing in leaps and bounds.
That’s whether some of us like it or not.
READ MORE! Apple has canceled its major Apple car project in favor of something else
Whilst he hasn’t exactly explained how this new generative AI will revolutionize the world of artificial intelligence just yet, only a fool would back against Apple fulfilling that promise.
After all, they brought us the iPod, which changed the way we consume music, and the iPhone, which changed our entire perspective on the world.
Now, after smartphones and music players, they’re looking at AI.
Speaking at that meeting, Cook said that his company can see ‘incredible breakthrough potential for generative AI, which is why we’re currently investing significantly in this area. We believe that will unlock transformative opportunities for users when it comes to productivity, problem solving and more.’
Apple has taken some time before releasing anything in the AI space, presumably wanting to get things right before going out there.
Rivals such as Microsoft and Google have already moved into the AI world with their MSFT.O and GOOGL.O offerings, but so far we’ve had nothing from Apple.
This past Wednesday, Cook said that they are working hard behind the scenes to get something together, and will be offering a lot more detail on exactly what they’ve got planned later in the year.
As the world waits for that information to come out, we do already know that it hasn’t been such a great time for Cook and his company lately.
It was reported recently that Apple is shelving plans to bring out an electric vehicle to rival companies like Tesla.
The plan, which could have been in the works for as long as a decade, is now on ice, and some of the boffins that were previously tasked with bringing that to fruition have now been redirected towards the generative AI project, reports suggest.
As for the car, Apple might still be interested in creating the brain that drives other cars, through autonomous driving technology instead.
That would mean more AI development.
Ultimately, we’ll just have to wait and see what Apple is up to, but even with this latest reported setback, you wouldn’t want to rule them out.
Supercar Blondie has contacted Apple for a comment.
