The Bugatti Centodieci is so rare and exclusive that Bugatti had to say ‘no’ to some very important customers.
A long list of wealthy and influential collectors wanted one, but only a few managed to get an allocation.
Inspired by the original EB110, the Centodieci is a birthday cake, so to speak, to celebrate Bugatti’s 110th anniversary.
It’s powered by the brand’s signature W16 engine and it delivers over 1,600 horsepower.
Pricing starts from $8.9 million.
Now, that’s a lot of money to a lot of people but it’s a drop in the bucket for the world’s richest people.
The problem (for them) is, Bugatti only built 10 units.
For that reason, Bugatti had to decide who would and wouldn’t get one.
In the case of rare hypercars such as this one, the company’s PR people proactively get ahold of the collectors they cherrypick.
The number of Bugatti models you’ve owned in the past plays a key part in whether you’re getting an allocation or not.
And brands generally prioritize customers who don’t flip their cars, which is a big no-no in the industry.
Cristiano Ronaldo is arguably the most famous collector to make the cut.
And the good news for car lovers is he actually does drive the car.
Car collectors often park their rare cars in an air-conditioned vault and never use it, but CR7 was spotted driving his Bugatti Centodieci in Madrid.
Cristiano Ronaldo spotted in Madrid, signing some Real Madrid jerseys. He was driving his 1,600 horsepower Bugatti Centodieci (only 10 of these were ever produced).pic.twitter.com/2LmzLU03tw— The CR7 Timeline. (@TimelineCR7) March 29, 2023
Other important names on the list of Centodieci owners are Fritz Burkard, a prominent car collector, and Francois Perrodo, who owns a matching Bugatti EB110SS from the 1990s.
Then there’s Scott Blattner, owner and CEO of Blattner Energy.
A bona fide Bugatti aficionado, he owns a Le Mans-livered Centodieci, a Chiron and multiple (!) Veyrons.
Bugatti doesn’t reveal who gets the car and who doesn’t, but rumor has it Elon Musk himself couldn’t get one.
In addition to these rare cars, Bugatti also prioritizes one-off hypercars.
We wonder whether this person also owns a Centodieci.