LG's 'Alpha-able' gives a look into the future of high-tech luxury cars
- LG’s ‘Alpha-able’ was unveiled at CES 2024
- The concept car is the brand’s take on the future of luxury mobility
- It was pitched as a “personalized digital cave”
Published on Jan 16, 2024 at 6:19 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Jan 25, 2024 at 6:16 PM (UTC+4)
Edited by
Alessandro Renesis
With screens as far as the eye can see, LG’s ‘Alpha-able’ was unveiled at CES 2024 – and the concept car is the brand’s take on the future of luxury mobility.
LG Electronics’ (LG) mobility concept was pitched as a “personalized digital cave”.
Dubbed “Alpha-able” (stylized as ‘αble’), it was developed in collaboration with global mobility tech company, Magna.
READ MORE! Top 10 concept cars from 2023
And it wasn’t the only car at CES 2024 redefining futurism- like these new Honda EVs and this car being driven onto stage using a PlayStation 5 controller.
Three key themes underpinning the future mobility concept include being ‘transformable’, ‘explorable’, and ‘relaxed’.
In terms of being ‘transformable’, LG believes the interior should “physically transform to suit different situations or purposes; turning into a restaurant to dine, an office to work in, or even a movie theatre-on-wheels”.
Rollable, flexible, and transparent OLED displays adorn the concept car’s interior, displaying tailored information and content to allow passengers to unwind while on the go.
The αble recognizes hand gestures, which can be used to reveal a second OLED screen at the front.
It combines to offer passengers a wide and ultra-clear view of the outside, which A-pillars normally hinder.
When it comes to ‘explorable’, LG wants vehicles to “understand the unique context of each journey, factoring in travel destination, travel duration and other variables to realize a smarter journey complete with tailored content recommendations.”
The company believes artificial intelligence (AI) can assist in this, with voice assistants delivering relevant information and options – just like the mysterious Apple car concept.
Last, and certainly not least, LG wants passengers to ‘relax’
Heated massaging seats will certainly help alongside screens displaying a “beautiful virtual garden” and other calming scenes.
Want more? They even mentioned an “AI counseling session to help you unpack your day”.
With autonomous-driving capabilities, LG’s ‘Alpha-able’ allows its passengers to quite literally take the yoke-style steering wheel.
It’s hidden neatly within the center console when not in use.
Feeling competitive? Gaming screens drop from the ceiling to keep you and your fellow passengers entertained.
The αble’s headlights also double as projectors, meaning passengers can be entertained on larger walls or screens when stationary.
And if you need proof that everyday Life’s Good, the refrigerator should help.
Keeping groceries cold and fresh, it means you aren’t ruled by produce and don’t have to rush home from the store.
The most impressive tech has to be the LG’s ‘Alpha-able’ concierge service.
The robot-esque personal butler serves from the trunk.
Modules in the trunk slide down the center console to proffer passengers gaming controllers, drinks or whatever else they require.
The YouTube video below demos the tech beautifully:
Suggesting the intent to use of LG’s ‘Alpha-able’ as part of a fleet service, LG’s UV sterilizing technology cleans the αble’s insides once passengers leave.
The car concept could go into production by 2030, cementing the brand as a global electronics leader.
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All Supercar Blondie contributors undergo editorial review and fact-checking to ensure accuracy and authority in automotive journalism. After gaining her BA Hons in French and English at the University of Nottingham, Amelia embarked on a vocational diploma from the National Council for the Training of Journalists (NCTJ). This led to numerous opportunities, from interning at Vogue to being on the small team that launched Women’s Health magazine in the UK, which was named the PPA Consumer magazine of the year for three years running. As Health, Beauty and Fitness editor, Amelia personally received a Johnson & Johnson Award and was shortlisted for both PPA and BSME titles. Since then, Amelia has created content for numerous titles and brands, including the Telegraph, 111 Skin, Waitrose, Red magazine, Stylist, and Elle, as well as being Head of Content at Vitality and Editor in Chief at INLondon magazine. “My superpower is translating technical jargon about the mechanical workings of a supercar into a relatable story you’ll want to share with your friends after you’ve read it.” After joining the SB Media family as a senior journalist in September of 2023, Amelia’s role has evolved to see her heading up the SEO output of the editorial team. From researching the most ‘Google-able’ key terms to producing evergreen content - it’s been a time of hard work, growth, and success for the editorial team and the Supercar Blondie website. “I like to think of myself as a ‘method journalist’. In other words: I live and breathe whatever I am writing about. When writing about fitness, I trained as a personal trainer, and as a beauty editor, I completed an ‘expert’ in scent diploma with the Fragrance Foundation. “During my tenure at Supercar Blondie, however, I did something I never thought possible: I passed my driving test at the age of 36. One day I’d love to train as a mechanic to better understand what happens under the hood, too. “My sweet spot is providing readers with a ‘takeaway’ (read: something new they didn’t know before) after reading every one of my stories. While I don’t claim to be an expert in the automotive world, I know the experts and bodies in the field to rely on to provide our readers with an informative and thought-provoking story every time they visit the site.”
