Oreo has a ‘Doomsday’ vault to keep its recipe safe if society ends

  • Oreo announced that they had set up a doomsday vault
  • It’s supposedly near the Svalbard Seed Vault
  • This facility would keep cookies fresh during the apocalypse

Published on Mar 22, 2025 at 1:40 PM (UTC+4)
by Ben Thompson

Last updated on Mar 18, 2025 at 4:41 PM (UTC+4)
Edited by Amelia Jean Hershman-Jones

Oreo has set up a ‘doomsday’ vault to protect its recipe and cookies in case society collapses.

In the case of the apocalyptic, we’d all like to think we’d have a plan.

But the Global Oreo Vault is surely putting the rest of us to shame, having reportedly been set up in Norway.

Oreo announced the ‘very real’ establishment was located near the Svalbard Global Seed Vault.

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How the Oreo ‘Doomsday’ vault came into existence

Nobody would like to think about the end of the world, but some people have made the necessary preparations.

These aren’t the full-blown doomsday preppers, who make it a lifestyle to prepare for Armageddon.

People have different ways of getting themselves ready – some are investing in $55,000 bunkers, while the rich opt for luxury hideouts.

So, if humans are preparing for the end-times – why should cookies be excluded?

The vault is supposedly down the road from the famous Svalbard Global Seed Vault.

For those not familiar with it, this vault is home to more than one million seed samples.

Should things go south very badly, this secure location provides some hope that life on Earth can be revived.

But should the survivors of the apocalypse tire of fruit and vegetables, they might want a sugary snack.

And the snack-focused facility would certainly scratch that itch.

Is this a real thing?

The vault was part of an advertising campaign, backed up with tongue-in-cheek videos.

On that basis, you might be tempted to write this off as a story concocted by marketing executives.

But Nabisco, the manufacturer of Oreos, apparently went one step further than ads to ensure their cookies would be doomsday-proof.

They supposedly placed a bunch of cookies, wrapped in mylar, in a location near the Svalbard vault.

At the time, Oreo announced: “As an added precaution, the Oreo packs are wrapped in mylar, a type of polyester film, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit.

It is also impervious to chemical reactions, moisture, and air, keeping the cookies fresh and protected for years to come.”

Well, that’s reassuring.

The rest of the world could be engulfed in nuclear war, a zombie takeover, or an alien invasion, but there’ll be some cookies left.

You’d just have to trek up a Norwegian mountain to get them.

And you’ll need to find a glass of milk to go with them.

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Ben Thompson is a Senior Content Writer at supercarblondie.com. Ben has more than four years experience as a qualified journalist, having graduated with a Multimedia Journalism degree from News Associates. Ben specializes in writing about Teslas, tech and celebrity car collections.