Sikh billionaire owns 15 Rolls-Royces to match colors of his turbans

  • Reuben Singh is a Sikh businessman and car collector
  • He owns a vast collection of cars
  • Among others, he owns different Rolls-Royce models, and each one comes in a different color

Published on Mar 08, 2024 at 7:32 PM (UTC+4)
by Alessandro Renesis

Last updated on Mar 28, 2024 at 12:40 PM (UTC+4)
Edited by Adam Gray

Reuben Singh, a Sikh billionaire living in the UK, bought 15 Rolls-Royce cars.

The one thing that differentiates these cars is the color which – for one very specific reason – matches his turbans.

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Reuben Singh is a Sikh, which is a term generally used to identify an ethno-religious group in India.

As you are probably aware, Sikhs wear turbans, and it was a comment about his turban that kick-started the whole collection.

Back in 2017, Singh started a thing called the ‘Rolls-Royce Turban Challenge’ in response to a racist comment he received about his turban.

Singh made a fortune with a fashion accessory chain and he’s into cars.

Among others, he owns a few Lambos, a Bugatti Veyron, a Pagani Huayra, and a large collection of Rolls-Royces.

He owns various Dawns and Ghosts, and a few Cullinans.

But what truly sets these cars apart is the color.

Through the years, Singh kept acquiring Rolls-Royce cars to match his various turbans, and he often poses next to them for his Instagram account.

He generally wears sober attire, with at least one element, other than the turban, to match the color of his car.

Car collectors who can afford to buy just about anything often follow various themes when buying cars.

The most famous example is possibly that of Abu Dhabi’s ‘Rainbow Sheikh’.

He earned his nickname after purchasing a collection of Mercedes cars, one for every color of the rainbow.

His car collection is truly impressive, and part of the collection can be admired at the Emirates National Auto Museum in Abu Dhabi.

The collection comprises a variety of unusual and quirky vehicles, including a massive Hummer H1 replica that’s so large it even incorporates its own apartment.


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Alessandro Renesis

Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.