Drake has teamed up with Chrome Hearts to create a one-of-a-kind ride.
It’s not the first time the Canadian rapper has collaborated with the brand, having previously customized his Rolex with a gnarly CH band.
The custom Roller comes with quilted leather seats in a cross pattern and rims engraved with the words “F*ck You”.
The black-out Cullinan is also adorned with Chrome Hearts’ signature crosses and features a unique OVO customization.
According to the CH’s co-owner Laurie Lynn Stark, the collaboration is a culmination of a long friendship between Drake and the brand.
Even though Chrome Hearts has been tied to arena-packing musicians since the brand started dressing members of the Sex Pistols in the ‘80s, it’s still a surprise when someone of Drake’s magnitude reaches out.
Such a surprise, in fact, that Stark thought she was being pranked by a friend at first.
Apparently, she got the head’s up Drake planned to reach out because he wanted a pair of custom jeans.
However, she was so convinced it was a joke, she wouldn’t call Drake back.
The pair eventually started texting, had a laugh about it, and became friends.
But friends soon turned into collaborators, and Stark soon learned how intense Drake is.
Basically, Drake turned Stark’s schedule upside-down and she began maintaining a standing 12-to-2 appointment with him.
Doesn’t sound too irregular, until you realize that means midnight to 2 a.m.
But even though Stark’s made her fair share of custom items for private clients over the years, nothing was more complicated than the Rolls-Royce Cullinan.
“The technical side is extremely complicated,” Stark said.
“You have to be up to standards and all that was difficult to pull off.”
Customizing a Roller isn’t like customizing a leather jacket or a piece of jewelry that merely needs to look good.
Stark needed to ensure that the wheels would function properly, that airbags would deploy, and that the leather used was fire retardant.
The hard work clearly was worth it, though, as Drake’s customized Rolls-Royce Cullinan is a true work of art.