Dubai has its own version of Uber exclusively for millionaires to ride in luxury

This luxury on-demand chauffeur service is aimed at Dubai's millionaires
  • A luxury on-demand chauffeur service has landed in Dubai
  • The service is a bit like Uber but uses luxury cars including the Mercedes-Benz S-Class
  • The company – Wheely – hopes to attract Dubai’s 70,000 millionaires

Published on May 24, 2024 at 12:19PM (UTC+4)

Last updated on May 24, 2024 at 6:31PM (UTC+4)

Edited by Tom Wood

Dubai has welcomed a luxury on-demand chauffeur service similar to Uber but aimed at the country’s millionaires.

Swiss-based Wheely is already available in Paris and London and has now landed in Dubai, its customer base’s ‘most requested destination’.

The high-end transport company offers three options – New Business, XL, and members-only New First. 

Open to all app users, New Business will get you a chauffeur-driven BMW 5 Series G60 and is ideal for solo journeys. Your ride comes complete with Evian water, paper tissues, disinfecting wipes and iPhone chargers.

READ MORE: Unique Dubai license plate sells for $2 million to highest bidder

Those in need of more room can go for the XL – a spacious Mercedes-Benz V-Class, which has plenty of space for your loved ones and luggage. 

Meanwhile, the members-only New First option offers the latest Mercedes-Benz S-Class with reclining seats, extra legroom, and privacy blinds. It comes with an Acqua di Parma car diffuser, Oshibori towels, and complimentary bottles of FIJI water.


You can also choose what music plays as well as controlling the interior lighting and your massage seat. 

As you’d expect from a luxury company, all cars are kept in immaculate condition and have discreet colors and no signage. 

New luxury car service Wheely has launched in Dubai

Announcing the news, Co-founder and CEO Anton Chirkunov said: “Today marks a significant milestone for Wheely as we launch in Dubai, a city that tops the list of requested destinations by our customers.

“Many of the world’s most successful people are relocating to Dubai, reflecting its growing status as a global hub of innovation and luxury. 

“We are excited to bring Wheely’s bespoke services to a city that is rapidly becoming a pivotal center for international business and high-end living.”

Chirkunov said Dubai was the most requested destination and believes there’s plenty of opportunity for Wheely. 

New luxury car service to rival Uber launches in Dubai

Speaking to Arabian Business, he said: “In the past few years, a lot of European high net worths moved to Dubai and many Middle Eastern residents have experienced our services in London and Paris.

“Dubai also became the most requested destination by our customers.

“There is a lot of opportunity with the city’s almost 70,000 millionaires.”

The company will also be providing opportunities for locals, with plans to create more than 500 jobs in Dubai within the next 18 to 24 months.

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