Bugatti’s logo isn’t actually a strange ‘B’, it has a meaning

  • It might be instantly recognizable – but do you know what the Bugatti logo actually signifies?
  • The real meaning behind the Bugatti logo might surprise you
  • No – it’s not just a weird ‘B’

Published on Jul 23, 2024 at 6:40 PM (UTC+4)
by Amelia Jean Hershman-Jones

Last updated on Jul 23, 2024 at 7:08 PM (UTC+4)
Edited by Tom Wood

It might be instantly recognizable – but the real meaning behind the Bugatti logo might just surprise you.

There’s a lot of substance behind the stylish red-and-white emblem.

And, no – it’s not just a weird ‘B’.

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Bugatti logo

From the Bugatti Veyron, Bugatti Divo, and Bugatti Chiron, right up to the most recent and slick Bugatti Tourbillon – with a feature that has taken everybody by surprise – all feature the famous logo.

The multi-faceted emblem has symbolism behind its stunning design.

The red background denotes power and passion that pulses through the driver as they sit behind the wheel.

Against this backdrop, the white ‘Bugatti’ text is even more head-turning.

Add to that a black ‘EB’ emblem – no, it’s not a strange ‘B’ – and 60 red tops within a white border.

Their meaning of dots is up for debate.

Some believe it represents safety wires and the pattern they form on various Bugatti models.

Others think the dots are pearls or the ‘fine jewels’ that Italian founder, Ettore Bugatti, referred to his vehicles as.

Speaking of the founder, it now seems a little more obvious what the black ‘EB’ emblem stands for.

The brand’s history

Automobiles Ettore Bugatti was founded in Molsheim, which – at that time – was in Germany, in 1909.

The automobile designer and his brand were best known for his designs and racing victories before a few decades of hiatus after the death of his son in 1939.

He died in 1947.

In the 1990s, an Italian entrepreneur revived the Bugatti brand as a manufacturer of limited-production luxury performance cars.

Despite being owned by the Volkswagen group today, the innovation continues.

One of their most recent launches is the rare Centodieci that few celebrities were able to get their hands on.

Want to know more about popular car logos? This is why Audi logo has four interlocked rings.


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Amelia Jean Hershman-Jones

London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness and luxury in the UK capital. Fast-forward a decade and the experienced content creator and editor has put pen to paper for glossy magazines, busy newsrooms and coveted brands. When her OOO is on you can find her spending quality time with her young family, in the gym or exploring the city she loves.