It appears influencer Lil Miquela isn’t the only one raking in millions from deals with the world’s biggest brands.
A Japanese fashion model by the name of Imma is in on the act, too.
And both of these shiny celebrities have something in common – neither of them are real.
Welcome to the world of virtual influencers, which is already estimated to be worth an eye-watering $4.4 billion.
That figure’s projected to grow by 26 percent by 2025, experts claim.
The tech forms behind these computer-generated characters are said to rake in as much as $10,000 for a social media post by collaborating with big fashion brands.
And the dupe profiles are so realistic, many followers are convinced they are humans.
Japanese AI fashion model Imma is the latest in what’s bound to be a long line of virtual influencers.
The pink-haired virtual model with a passion for fashion is already taking the world by storm.
On Instagram alone, she’s amassed close to 400,000 followers.
But who is Imma, and why has she become such a phenomenon in the fashion world?
Imma was created by Tokyo-based CG company ModelingCafe, which specializes in computer-generated imagery and animation.
According to the company’s website, she was designed to be a “virtual influencer” with a focus on fashion, beauty, and lifestyle.
Apparently, her creators wanted to showcase the power of CGI technology and its potential to revolutionize the fashion industry.
And haven’t they just.
Imma is often seen wearing high-end designer clothing, including pieces from the likes of Valentino, Fendi, Chanel, Dior, and Balenciaga.
She’s even collaborated with several fashion brands, including Adidas and The North Face, as well as fast food chain KFC.
It’s obviously paying off for the virtual model, who’s said to be earning over $640,000 a year and gets more than $1,000 per post.
Imma hasn’t been without controversy, though.
In 2020, she took part in the Tokyo Paralympic Games, where she “particated” in the closing ceremony, marking a first for the virtual world.