Japanese AI fashion model is taking over the world’s biggest brands and commanding huge fees

Imma, an AI model taking the fashion world by storm, has already collaborated with multiple high-end clothing brands, raking in huge sums in the process.

by | Published on 2nd Aug 2023

It appears influencer Lil Miquela isn’t the only one raking in millions from deals with the world’s biggest brands.

A Japanese fashion model by the name of Imma is in on the act, too.

And both of these shiny celebrities have something in common – neither of them are real.

READ MORE! This AI influencer charges over $10,000 per Instagram post and has an 8-figure net worth

Welcome to the world of virtual influencers, which is already estimated to be worth an eye-watering $4.4 billion.

That figure’s projected to grow by 26 percent by 2025, experts claim.

The tech forms behind these computer-generated characters are said to rake in as much as $10,000 for a social media post by collaborating with big fashion brands.

And the dupe profiles are so realistic, many followers are convinced they are humans.

Japanese AI fashion model Imma is the latest in what’s bound to be a long line of virtual influencers.

The pink-haired virtual model with a passion for fashion is already taking the world by storm.

On Instagram alone, she’s amassed close to 400,000 followers.

But who is Imma, and why has she become such a phenomenon in the fashion world?

Imma was created by Tokyo-based CG company ModelingCafe, which specializes in computer-generated imagery and animation.

According to the company’s website, she was designed to be a “virtual influencer” with a focus on fashion, beauty, and lifestyle.

Apparently, her creators wanted to showcase the power of CGI technology and its potential to revolutionize the fashion industry.

And haven’t they just.

Imma is often seen wearing high-end designer clothing, including pieces from the likes of Valentino, Fendi, Chanel, Dior, and Balenciaga.

She’s even collaborated with several fashion brands, including Adidas and The North Face, as well as fast food chain KFC.

It’s obviously paying off for the virtual model, who’s said to be earning over $640,000 a year and gets more than $1,000 per post.

Imma hasn’t been without controversy, though.

In 2020, she took part in the Tokyo Paralympic Games, where she “particated” in the closing ceremony, marking a first for the virtual world.



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Adam Gray is an experienced motoring journalist and content creator based in the United Kingdom. Using his media accreditation with motor manufacturers’ press offices, Adam test drives the latest cars and attends new vehicle press launches, producing written reviews and news pieces for supercarblondie.com. Before joining the Supercar Blondie team, Adam was Motoring Editor for Portfolio North magazine, North East Motoring Editor at Reach plc, and provided motoring content on a freelance basis to several lifestyle and business publications in the North of England. When he’s not behind the wheel of the latest car, Adam can be found at his local rink playing ice hockey or supporting his beloved Middlesbrough FC.

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