Limited-edition customized timepiece is the least subtle watch in the world

  • GRWN and MAD have teamed up to craft the ‘Ultra Violette’ luxury watch
  • It was revealed at the Paris Fashion Week
  • Aleali May guided the timepiece’s intricate design

Published on Jun 30, 2024 at 4:05 PM (UTC+4)
by Daksh Chaudhary

Last updated on Jun 30, 2024 at 4:25 PM (UTC+4)
Edited by Siddharth Dudeja

GRWN and MAD have teamed up to craft ‘Ultra Violette,’ a limited edition luxury watch that truly stands out.

This exclusive timepiece was recently revealed at the Paris Fashion Week.

It simply redefines luxury with its rainbow baguette-cut diamonds and dark purple AP logo.

READ MORE: These are the most outrageous pieces in Drake’s multimillion-dollar watch collection

Limited edition ‘Ultra Violette’ luxury watch

Aleali May, as GRWN’s creative director, led the project and guided the design of the ‘Ultra Violette’ watch.

The timepiece is based on the Audemars Piguet Royal Oak 39mm model, which serves as the foundation for its design and craftsmanship.

Can you guess the price of this limited-edition masterpiece?

That’s a whopping $100,000 USD.

Whether it’s the $255k Franck Muller skeleton tourbillon or this ‘Ultra Violette’ watch, these ultra-luxe timepieces are certainly for those with a taste for finer things in life.

Known for its lab-grown diamonds, GRWN has always pushed the bar in the world of luxury.

And now, with their partnership with MAD, they have crafted this extraordinary watch.

You’ll fall in love with the detailing work on this watch.

The Ultra Violette’s bezel comes with 32 square, emerald-cut diamonds.

On the other hand, the case and bracelet feature round pavé diamonds set in a rainfall-inspired arrangement.

Aleali May and her inspiration for ‘Ultra Violette’

The creative director of GRWN has always been inspired by luxury watches — and this time, the team wanted to create something for Gen-Z customers.

She calls this new watch a blend of fashion and ‘new luxury,’ and this timepiece sure looks like it lives up to that.

As Ian Fleming said, “A gentleman’s choice of timepiece says as much about him as his Savile Row suit,” this classic watch is a choice for those with the finest taste.

And if you think this timepiece is made for you, the official website of GRWN is open for enquiry.

Whether it’s the ‘Ultra Violette’ or the watch worn by Anant Ambani that even impressed Mark Zuckerberg, luxury watches are all about style statements rather than just telling the time.

# Tags - Luxury, Watches


Daksh Chaudhary

Meet Daksh: Not your typical pro, but definitely a pro at being fascinated by supercars, tech, and all things futuristic. When he's not nose-deep in work, catch him glued to anime screens or lost in the pages of a good book.