Nike has showcased their latest A.I.R collection sneakers, designed using artificial intelligence (AI).
During the brand’s Olympic-themed showcase in Paris, the AI concept shoes stole the limelight of the event.
The A.I.R collection sneakers were developed for 13 Olympic athletes, representing a fusion of technology and personalization.
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The 13 hyper-futuristic athletic shoes featured dramatic shapes, which are a far cry from normal everyday shoes.
According to Nike, the shoes were designed by interviewing the brand’s top athletes.
The designers then ran the concepts through AI models to generate prototype ideas.
If AI can be used to make luxury concept cars like the Bugatti SUV, then designing shoes is the next big step.
It’s nice to see the brand try new things besides releasing new Air Jordans every year.
Standing for Athlete Imagined Revolution, the Nike A.I.R. collection is a play on the brand’s famous air bubble technology.
Although, the collection is quite similar to some past Yeezy Foam Runner shoes.
The brand’s designers also took advantage of generative AI tools and 3D rendering software to bring these concepts to life.
Furthermore, the entire collection is the result of man-made sketches, computational design, generative AI, rapid prototyping, and 3D printing.
However, the AI-designed Nike shoes are just prototype concepts for now.
If you want to take a look at more cool sneakers, take a look at our list of some of the most amazing celebrity shoes.
John Hoke, Nike’s Chief Innovation Officer, said: “We call this project A.I.R.
“The goal of the project was to think beyond today, beyond Paris 2024.
“We’re studying and working directly with athletes.
“These are not just performance shoes; they’re blending performance with persona.
“This is what I’ll call the new alchemy of shoes”
It’s fair to say that the brand’s foray into AI-designed sneakers marks a significant step in the athletic footwear industry.
