Rolls-Royce has personalized vehicles of wealthy clients in astonishing ways

  • When you have money, anything is possible
  • And that’s certainly the attitude of Rolls-Royce who claims ‘no request is left unexplored’
  • From exterior to interior, travel perks to refreshments on the go – here are all the ways they’ve made cars bespoke for their wealthiest clients

Published on Jul 02, 2024 at 8:56 PM (UTC+4)
by Amelia Jean Hershman-Jones

Last updated on Jul 03, 2024 at 11:34 AM (UTC+4)
Edited by Tom Wood

When you have money, almost anything is possible – and that’s certainly the attitude of Rolls-Royce as we reveal the most outrageous ways they’ve personalized their cars for their wealthy clients.

Per Bloomberg, more than 90 percent of all Rolls-Royce vehicles sold are so personalized they’re almost one-off models.

The luxury brand notes that ‘no request is left unexplored’.

READ MORE! If you’d have bought Rolls-Royce shares just 2 years ago you’d have a staggering amount now

Rolls-Royce to make your mouth water

While the door-jamb is usually fitted with an umbrella, with one of their cash-rich clients asking for a thermos installed in the door, Rolls-Royce had to build a special model to crash-test the design, then build a second for the buyer.

Meanwhile, another customer commissioned a hand-crafted picnic set for their Rolls-Royce.

And we all know about the fridge and portable drinks set up within the deck of the Rolls-Royce Boat Tail.

With these wild requests in mind, designers had to devise a way to store wine glasses in the trunk to eliminate the risk of breakage – aluminium cup holders are also an option

Fresh wheels

One wealthy Chinese buyer ordered seven sets of wheels for his car.

Because who doesn’t need a new set for each day of the week?

Travel perks

Rolls-Royce is now targeting wealthy clients at airshows with travel firmly in mind.

From tailor-made luggage to match the interior of their ride to a built-in jewellery box – with the right touches on your Rolls-Royce, you can take your luxury lifestyle on the road.


Whether you fancy your initials embroidered into the headrests, or a brand-loyal ‘RR’ – this is the ultimate way to ensure you own a car that nobody else can have.

Add to that personalized marquetry and distinctive wood veneers from a tree of your choice – perhaps from the many acres of your estate.

Finish it

With the right money to pay for it, customers can opt for any finish on the exterior they fancy.

To our knowledge, they have never used moon dust, as was the request for this Pagani Utopia – but don’t rule it out.

And they can do the same for the cabin, too – like this Art Deco one that appears to glow in the dark.

This Celestial Phantom was stuffed with 446 diamonds.

What’s more, this Phantom Coupé Aviator, celebrating the flying accomplishments of founder Sir Charles Rolls – believed to be the first person to die in a plane crash – features an aviation-grade clock within the center console

In most cars with the Starlight Headliner, the optic lights are arranged randomly.

However, a constellation at any given location and time can be requested.


Amelia Jean Hershman-Jones

London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness and luxury in the UK capital. Fast-forward a decade and the experienced content creator and editor has put pen to paper for glossy magazines, busy newsrooms and coveted brands. When her OOO is on you can find her spending quality time with her young family, in the gym or exploring the city she loves.