Steve Jobs got a new identical Porsche every 6 months for decades

  • Steve Jobs spent a good chunk of money on his daily driver
  • For years, he had a Porsche 911 before switching to the Mercedes-AMG SL 55
  • In both instances, he would replace the car every six months, like clockwork

Published on Jan 15, 2024 at 3:34 PM (UTC+4)
by Alessandro Renesis

Last updated on Jun 13, 2024 at 6:36 PM (UTC+4)
Edited by Amelia Jean Hershman-Jones

One of the most influential figures of our time, Steve Jobs, was also famous for his quirks and interesting character traits.

Not only did he wear the same outfit on the daily, he also got a brand-new Porsche every six months.

That’s the sort of thing you can afford when you’re the boss at Amazon.

READ MORE: This is Jeff Bezos’ brand-new superyacht, ‘Koru’, and it’s worth half a billion dollars

Steve Jobs was worth north of $10 billion at the time of his death in 2011.

The tech mogul wasn’t particularly vain when it came to money, even though he obviously had plenty.

However, there’s one thing he spent money on and that was his daily driver.

For the longest time, Steve Jobs leased a brand-new black Porsche 911 every six months.

Years later, he switched cars and replaced his Porsche 911 with a Mercedes-Benz SL 55.

However, in both instances, the car would be replaced with an identical one every six months.

This is because Steve Jobs didn’t want to be identified by the number plate on his car.

The state of California, at one point, did not require new vehicles to have a license plate for up to six months.

California changed the law a few years ago but for a very long time, you were allowed to buy a new car and drive it plate-free and replace it once a year.

And that’s what Jobs did.

By leasing a new car every six months, Steve Jobs exploited this obscure loophole in the law and that meant his car never had a number plate.

Back then, paps still existed, and so did social media, but the media attention he got was nowhere as gigantic as it would’ve been today.

These days, top CEOs conduct themselves differently.

You’ve got Jeff Bezos and Elon Musk, both with a very high profile albeit for totally different reasons.

Jeff Bezos famously loves splashing cars on yachts.

He owns one of the largest sailing yachts in the world, and a shadow boat for this main yacht that cost $75 million.

By contrast, Elon Musk is relatively frugal when it comes to spending money, but he gets a lot of attention due his controversial use of social media.

Then you’ve got people like Tim Cook or Google’s Sundar Pichai, who seem to shy away from the limelight.

Mind you, there’s one thing they all have in common.

They all spend exorbitant amounts of money on private jets and personal security.

# Tags - Celebrities, Porsche


Alessandro Renesis

Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.