Taylor Swift’s Eras tour set to make her as much money as the total valuation of X

Published on Oct 16, 2023 at 8:33 PM (UTC+4)
by Amelia Jean Hershman-Jones

Last updated on Oct 17, 2023 at 8:09 PM (UTC+4)
Edited by Kate Bain

Taylor Swift’s Eras tour set to make her as much money as the total valuation of X

Taylor Swift’s Eras tour earnings look set to reach as much as $4.1 billion, matching if not outstripping the value of X as it loses 90 percent of its value.

Let’s work this out.

The first leg of the Taylor Swift’s Eras tour is complete and the show premiered at movie theaters last weekend.

The pop star is set to earn a record-shattering $4.1 billion from her shows by the end of the tour according to The Washington Post.

READ MORE! This is the pricey designer ring Taylor Swift borrowed and accidentally broke at the VMAs

Peter Cohan, an associate professor of management at Babson College, estimated the figure.

That’s assuming Swift will keep the typical artist’s share of 85 percent of tour revenue.

Swift’s earnings of $4.1 billion would be the most from a single tour for any musical act to date.

And, when it comes to wealth coming from Taylor Swift’s Eras tour, it’s not all self gain.

She’s famously given generous bonuses and paid 6 figures for 179 rooms at the Four Seasons Mexico City hotel for her tour crew.

She even thanked staff in hand-written letters.

What’s more, her tour has given the US economy a $5.7 billion boost.

Swift also gifted homes to family members and paid for an entire restaurant’s meals to rent it out for a date with NFL star Travis Kelce.

On the flip side,  according to Elon Musk, owner of X, the platform has lost 90 percent of its value and could be worth just $4 billion.

Musk made the claim on Labor Day that the company formerly known as Twitter decreased in value.

Since the Tesla CEO purchased the platform last October, its worth has plummeted.

Musk bought Twitter for $44 billion – $13 billion funded by loans from big-name commercial and investment banks, and $31 billion in equity.

He also contributed $24 billion of his personal funds.

Meanwhile, a group of investor including Larry Ellison, Ron Baron, and Prince Al Waleed of Saudi Arabia provided $7 billion.

However, Musk claims that the platform is now worth $4 billion – that’s a staggering loss of 90 percent.

This comes just weeks after Elon Musk asked the august singer to post music on X.

He also praised her “limbic resonance” – a state of deep emotional and physiological connection – back in March.

Guess she’s feeling pretty Bejeweled right now.

Maybe she should treat herself to this stunning concept mansion designed for herself and newly confirmed beau, Travis Kelce.


Amelia Jean Hershman-Jones

London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness and luxury in the UK capital. Fast-forward a decade and the experienced content creator and editor has put pen to paper for glossy magazines, busy newsrooms and coveted brands. When her OOO is on you can find her spending quality time with her young family, in the gym or exploring the city she loves.