A closer look at Eminem’s insane custom gold Rolex
A closer look at Eminem’s insane custom gold Rolex

A beautiful one-off signed by Tiffany.

This rare Patek Philippe is less expensive than you might think
This rare Patek Philippe is less expensive than you might think

Auction house Christie’s says it may end up selling for ‘just’ $100k.

Design your own Royal Oak – winners unveiled
Design your own Royal Oak – winners unveiled

You can pick any color, material, and complications you want.

TAG Heuer is celebrating 50 years of the Porsche Carrera
TAG Heuer is celebrating 50 years of the Porsche Carrera

One costs $6,900 and the other $22,200.

The latest Urwerk is a $100k tribute to Star Trek’s Spock
The latest Urwerk is a $100k tribute to Star Trek’s Spock

And it features an unconventional way to tell time.

Army vet collapses in disbelief after learning the true value of his incredibly rare Rolex
Army vet collapses in disbelief after learning the true value of his incredibly rare Rolex

The army veteran bought the Rolex Oyster Cosmograph 40 years ago for just $345.

Richard Mille unveils new $1.2m ‘smiley emoji’ watch
Richard Mille unveils new $1.2m ‘smiley emoji’ watch

It combines hype with great watch-making skills.

Omega wants to take you to Mars with its latest Speedmaster watch
Omega wants to take you to Mars with its latest Speedmaster watch

You can use it to tell time on Mars

Inside Rihanna’s crazy watch collection
Inside Rihanna’s crazy watch collection

From a one-of-a-kind Rolex to the ubiquitous Patek Philippe Nautilus, this is Rihanna’s epic collection.

Audemars Piguet releases four new tourbillon models
Audemars Piguet releases four new tourbillon models

A Royal Oak Offshore and three 11.59 models.

The ultra-rare Rolex that Drake wore in his latest music video is up for sale
The ultra-rare Rolex that Drake wore in his latest music video is up for sale

It’s so rare that it isn’t even included in any Rolex catalog.

Van Cleef & Arpels is now hiding secret watches inside its bracelets
Van Cleef & Arpels is now hiding secret watches inside its bracelets

The timepieces are hidden expertly inside the bracelet’s colored stones.

The hottest releases from Geneva Watch Days 2022
The hottest releases from Geneva Watch Days 2022

From diamond-studded pieces to the one with a dial so dark you ‘can’t see’ it.

This car-shaped desk clock costs the same as a new BMW
This car-shaped desk clock costs the same as a new BMW

The ‘car’ also has mini pistons which can be set in motion with a special key.

Audemars Piguet stirs the pot with a diamond-studded piece that’s NOT a Royal Oak
Audemars Piguet stirs the pot with a diamond-studded piece that’s NOT a Royal Oak

There are more than 1,000 diamonds on each piece.

The new Audemars Piguet Royal Oak in Royal Blue is stunning but impossible to get your hands on
The new Audemars Piguet Royal Oak in Royal Blue is stunning but impossible to get your hands on

Drake and Jay-Z both have one, as does Kevin Hart.