Apple event date in September is revealed ahead of hyped new iPhone announcement

Will we finally get the new iPhone?

by | Published on 30th Aug 2023

We finally have a a planned date for the next Apple ‘Wonderlust’ event.

In a few days, with a bit of a luck, we’ll learn when the long-awaited Apple iPhone 15 drops.

And more to the point, we’ll finally find out whether the rumor about the price increase is true.

READ MORE: Old Apple iPhone from 2007 fetches $63,000 at auction

Like last year, this year’s Apple event will take place at the Steve Jobs Theater on the Apple Park in Cupertino, California.

Apple’s September event is (almost) always an iPhone event, which means we’ll finally get to see what the new smartphone looks like.

If the rumors are true, we’ll be introduced to the new 6.1-inch iPhone 15 and the new 6.7-inch iPhone 15 Plus.

Apple will also unveil the new 6.1-inch iPhone 15 Pro, and the 6.7-inch ‌iPhone 15 Pro‌ Max.

The latter model is the one everyone’s hyped about chiefly because – rumor has – it it’ll cost (a lot) more than its predecessor.

The ‌iPhone 15 Pro‌ is expected to start at $1,099, while the ‌iPhone 15 Pro‌ Max should cost $1,199.

On a brighter note, pricing on the standard ‌iPhone 15‌ models is not expected to change.

Whichever model you go for, it’ll be equipped with an updated 5G chip from Qualcomm and a new USB-C port instead of a Lightning port.

The iPhone 15 Pro and Pro Max will be fitted with a new periscope zoom lens that allows for 5x or even 6x optical zoom, up from 3x.

Visually, the new iPhone is expected to look a bit more like the original iPhone, with smoother edges and slimmer bezels.

Also, the Pro models will have a titanium frame instead of a stainless steel frame.

While the Apple event will mostly focus on the new iPhone, we also expect Tim Cook to unveil the new Apple Watch Series 9 and also a new version of the Ultra.

Wonderlust is scheduled for September 12 at 10 AM Pacific Time.

The event will be live streamed on the Apple Website and on YouTube.



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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.

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