Jeep has subtly integrated coordinates of famous off-road trails as an Easter egg
- Jeep’s hardy vehicles are known for their off-roading ability
- The British brand has etched the coordinates of famous US off-road trails into cabins
- But it’s not the only Easter egg owners can hunt for
Published on Jul 31, 2024 at 2:04 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Jul 31, 2024 at 7:02 PM (UTC+4)
Edited by
Tom Wood
A brand perhaps best known for its unparalleled off-roading, Jeep has cleverly etched the coordinates of famous US off-road trails into the cabins of its cars.
They range from the Rubicon Trail in California to Moab in Utah.
Meaning the adventure vehicle is inspiring intrepid owners to adventure.
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Jeep Easter eggs
Some owners have reported discovering the cleverly-hidden coordinates under their seats but each cabin has them hidden in a unique location.
It serves as a nod to the adventurous spirit of Jeep enthusiasts as well as the brand’s off-roading heritage.
TikTokers have previously shared other Easter eggs on their Jeeps – such as spiders on the fuel tank saying ‘Ciao, baby’ as a humorous nod to the brand’s Italian heritage.
Others have included a Sasquatch on the back window, a cute and tiny pair of flip-flops and a Jeep on the Jeep – meta.
Joel Feder of Motor Authority explained that the rugged sports utility vehicles have had these surprises since the 1990s.
Jeep legend has it that designer, Michael Santoro, decided to slip an Easter egg into the Wrangler TJ in either 1989.
It eventually became a tradition.
According to Mopar Insiders , each of the brand’s cars has included at least one surprise ever since.
The Jeep Avenger EV
The brand’s first electric model, the Jeep Avenger, dropped in 2023, in an effort to have 50 percent of its US sales and 100 percent of European sales accounted for by EVs as soon as 2030.
In the center of the grille where the radar sensor sits, there’s a compass with coordinates on it pointing to the city of Turin, Italy, where the Avenger was designed.
However, it’s not quite as practical or fun.
Off-roading heritage
With adventure in mind, the Jeep Wrangler is built differently, and recent footage proves it.
A Jeep Wrangler can be seen climbing a fully vertical wall in a video.
The stunt took place in Sand Hollow State Park, Utah.
The Wrangler is quite capable with its 3.6L V6 engine, producing 285 horsepower.
London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness and luxury in the UK capital. Fast-forward a decade and the experienced content creator and editor has put pen to paper for glossy magazines, busy newsrooms and coveted brands. When her OOO is on you can find her spending quality time with her young family, in the gym or exploring the city she loves.
