New Genesis concept is inspired by yachts creating unique luxury

The goal is to combine car design elements with the yacht world.
  • The goal is to combine car design elements with the yacht world.
  • The shape of the roof is inspired by the bird’s eye view of a vessel.
  • It has two LED light bars that wrap around the entire front section.

Published on Oct 25, 2023 at 8:02PM (UTC+4)

Last updated on Oct 26, 2023 at 4:27PM (UTC+4)

Edited by Adam Gray
Genesis Concept lead image

This Genesis concept is inspired by yachts.

From the sleek body to the unique shape of the headlights, everything is a tribute to the world’s classiest boats.

READ MORE: The beautiful Genesis X Convertible concept looks to be going into production

Designed by industrial design student WookZoon Kwon, this Genesis concept has a unique way of combining luxury cars and yachts.

The name is pretty elaborate, too.

Kwon calls it the Chauffeur Driven All Terrain.

The first thing that stands out is the front section, which is characterized by a v-pattern aperture that replaces the front grille and two curved LED light bars.

It also has triangular air intakes, and they look tremendous.

The wheels are massive, as are doors, which occupy nearly all the available space on each flank.

At the back, you’ve got two thin LED light bars running parallel with each other, and a visible diffuser with bronze accents.

But the element that truly defines this concept is the roof.

Viewed from the top, there’s a bronze-colored line running around the hood, and then over the A-pillars and then across the edge of the roof.

That’s not something you get to see every day.

This was penned by an independent creator but it aligns perfectly with Genesis’ design language.

Launched as a luxury sub-division of Hyundai, Genesis is doing great things when it comes to design.

Automakers tend to be conservative when it comes to drawing lines and angles for their cars.

However, the South Korean brand isn’t afraid when it comes to trying something new – and it’s paying dividends.

Hopefully their next concept car will look a bit like the Chauffeur Driven All Terrain.

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