MrBeast reveals his earnings from posting first video on X, but admits a problem
- MrBeast finally uploaded his first video to X
- He promised he would share how much he made after a few days, and it’s more than we thought
- But there’s a catch
Published on Jan 23, 2024 at 3:10 PM (UTC+4)
by Alessandro Renesis
Last updated on Jan 24, 2024 at 1:23 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
MrBeast finally uploaded his first piece of content on Elon Musk’s X and made a lot of cash from it.
But there’s a catch.
READ MORE: MrBeast crushes a $200,000 Lamborghini Gallardo in a hydraulic press machine
Believe it or not, it all started because an X user told MrBeast he should upload content to X as well.
Elon Musk joined the X thread with a simple one-word comment that simply read “yeah”.
Still, it was enough to convince MrBeast to give it a go.
First, the world’s most subscribed YouTuber said it wasn’t worth it because his videos cost a fortune to make and X’s ad revenue wouldn’t cover the cost.
However, not long after, he changed his mind and uploaded one of his most recent (and popular) videos, promising to share ad revenue from X a few days later.
MrBeast said his video made over $260,000 in ad revenue with 156+ million views.
That’s not only impressive, it is actually more than he made on YouTube, where he ‘only’ made $167,000 for 77 million views.
But there’s a catch.
Actually, two of them.
First, YouTube and X don’t count ‘views’ in the same way.
On YouTube, a ‘view’ means you actually hit play and watch the video, or at least a portion of it.
On X, a ‘view’ is actually an impression, ie, it means the user simply ‘saw’ the post and X still counts it as a ‘view’ even if you don’t actually watch the video at all.
Second, and perhaps more importantly, this was probably a one-off because MrBeast’s upload received a lot of attention, including from Musk himself.
MrBeast shared a screenshot of his monetization tab and several X creators pointed out that’s not the same as the one they’ve got.
Also, and this is perhaps even more important, MrBeast himself said he made so much because the ‘event’ got the attention of advertisers, who decided to step in and cash in on this.
“It’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience,” MrBeast wrote on X.
Still, since it clearly paid off, we can safely expect another attempt soon.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
