Brand new $243,000 Ferrari Roma plunged down elevator at Florida dealership, led to remarkable recovery
- There’s nothing more sad than seeing a wrecked luxury supercar
- This one caused a disaster when it fell rear-first down an elevator shaft
- The Italian supercar incident led to Fire and Rescue being called
Published on May 29, 2025 at 6:53 PM (UTC+4)
by Daisy Edwards
Last updated on May 29, 2025 at 9:22 PM (UTC+4)
Edited by
Emma Matthews

In a tragic incident, a brand-new $243,000 Ferrari Roma plunged down an elevator shaft at a Florida dealership, so firefighters were called, and it led to a remarkable recovery.
This incident happened at a high-end dealership that had a specialist car elevator, so it was a truly one-off event.
The luxury supercar fell rear-first into the elevator shaft and caused a fuel leak, which could’ve had extremely dangerous, flammable complications.
Despite the fall, most of the damage happened to the rear of the Roma, so it could possibly be patched up and salvaged, especially as it’s such a rare and expensive car.
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There’s nothing more disappointing than seeing a wrecked luxury supercar, but this Ferrari Roma looks a lot worse for wear after being involved in a dangerous elevator-related incident.
The $243,000 Ferrari came from a high-end dealership that had a specialist elevator for cars, and the supercar fell rear-first into the elevator shaft, smashing up the back end.
Palm Beach County Fire Rescue was called to the scene as the fall into the shaft caused a dangerous fuel leak, and there’s nothing worse than a combination of a fuel leak and an electrical malfunction.

Once the firefighters had dealt with the fuel leak and isolated it, they were able to start getting the Ferrari Roma safely out of the elevator shaft.
A tow company was called by the fire service, who used a 45-foot boom and 50,000LB winches to safely extract the stranded supercar. But it was a four-hour struggle.
The full extent of the damage looked bad, with the entire rear end smashed up and the roof having sustained a few bangs as well.
We don’t know if the damage can be patched up and the $243,000 Ferrari Roma resold, or if it was going straight to the junkyard in Florida. But either way, it’s a sad story for the supercar.

Daisy is a technology and automotive journalist covering artificial intelligence, consumer tech, Apple news, cryptocurrency, emerging technologies, and transportation innovation. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral car stories and the latest developments shaping transportation and the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex topics into clear, engaging reporting for a global audience. Her work spans cutting-edge technology, innovative vehicles, and the people driving change across both industries. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.