Buyers beware! Ferrari finally reveals the price of the Purosangue

Ferrari has revealed just how much its Purosangue will cost US buyers. 

The price is eye-watering, but that should come as no surprise. 

If you’re eyeing the luxury four-door, which Ferrari insists is not actually an SUV, be prepared to fork out $398,350. 

That’s almost twice the price of its closest rival, the Lamborghini Urus.

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Ferrari Purosangue price and optional extras

On top of the nearly $400,000 starting price, there will be a bold list of optional extras dangled alongside the 2024 Ferrari Purosangue. 

So, if you’re looking to personalize your new four-door with carbon fiber trim or the new full-length ‘electrochromic glass roof’ be prepared to go well over that $400,000 starting price.

And what exactly is an electrochromic glass roof? 

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It’s one of Ferrari’s new personalization choices exclusive to Purosangue customers. 

It’s a full-length glass roof coated with an ‘electro-sensitive film’. 

Ferrari says that when a small electric current is passed through the film, it will change its tint level to either flood the cabin with sunlight or provide extra shade.

Aside from a huge array of exterior and interior colors, including some only available to the SUV, Ferrari will also offer an air quality sensor. 

This can check the air outside the car and improve the quality in the cabin if it’s worse off. 

Handy after a McDonald’s run. 

Or, you know, you could just let fresh air in through the windows?

Ferrari Purosangue power 

The luxury SUV will be powered by a naturally-aspirated 6.5-liter V12, churning out 715hp. 

In fact, it’s the only Ferrari you can currently buy with the signature naturally aspirated V12 engine. 

With that, the Ferrari Purosangue 2024 will be able to sprint from 0-100km/h in 3.3 seconds and hit a top speed of 310kmh (193mph).

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