Latest Tesla Cybertruck sales numbers have cast a shadow over the controversial vehicle with 20% of the vehicles going to Elon Musk companies
Published on May 20, 2026 at 3:37 AM (UTC+4)
by Alessandro Renesis
Last updated on May 20, 2026 at 3:37 AM (UTC+4)
Edited by
Mason Jones
The love-it-or-hate-it Tesla Cybertruck sold really well initially, but sales slumped quite sharply and rapidly, and they’ve never picked up since.
And it gets worse.
Apparently, sales numbers would be even worse if Musk’s other companies hadn’t chipped in to buy a few trucks.
But the reason behind this is probably not what people think.
Elon Musk’s companies have been buying Cybertrucks
According to reports by the LA Times and Bloomberg based on data from Kelley Blue Book, Cybertruck sales dropped 48.1 percent in 2025 – falling to 20,237 units from 38,965 in 2024.
Registration data that they cited reveals that 1,279 Cybertrucks were bought by SpaceX, and that Musk’s other companies – xAI, Neuralink, and The Boring Company – also bought a few.
The Cybertruck certainly isn’t performing as Tesla hoped it would.
When it was first launched, the hype was through the roof, and several units ended up selling well above sticker in the secondary market.
But that buzz quickly withered away.
Some people blame it on Musk, but that seems unlikely.
If that were true, then all Tesla vehicles would underperform, but they aren’t.
The Model S and X were retired, but the Model 3 and especially the Model Y are still selling like bottles of fresh water in the Sahara.
The reason is probably found elsewhere.
The likely reason why Tesla Cybertruck sales didn’t go as planned
When we look at the 10 best-selling cars in the world, year after year, what do they have in common?
There’s one thing that clearly stands out.
Last year, the top 10 included the Toyota RAV4, Tesla Model Y, Toyota Corolla, Ford F-Series, Honda CR-V, Chevy Silverado, Hyundai Tucson, Toyota Camry, VW Tiguan and Kia Sportage.
These are all very quiet, understated, and practical all-rounders, including the Model Y.
The Tesla Cybertruck is not understated: it’s a statement.
And statements with polarizing designs generally don’t make the top 10.
Also, we should remember that the Cybertruck is only sold in the US and when it comes to pick-up trucks, the average American buyer follows a simple recipe: cheap, reliable, and powered by a traditional internal combustion engine, especially if it’s a V6 or a V8.
The Cybertruck isn’t cheap, and it doesn’t have a V8.
After beginning his automotive writing career at DriveTribe, Alessandro has been with Supercar Blondie since the launch of the website in 2022. In fact, he penned the very first article published on supercarblondie.com. He’s covered subjects from cars to aircraft, watches, and luxury yachts - and even crypto. He can largely be found heading up the site’s new-supercar and SBX coverage and being the first to bring our readers the news that they’re hungry for.
