Dan Lanning treats Oregon’s top recruits to rides in a customized Ford Bronco worth over $250,000
- Coach of the Oregon Ducks Dan Lanning bought a Ford Bronco
- However, the Bronco is customized and came with a hefty price tag
- He was seen at the weekend giving future recruits a ride in the car
Published on Apr 26, 2025 at 3:42 AM (UTC+4)
by Daisy Edwards
Last updated on Apr 26, 2025 at 3:42 AM (UTC+4)
Edited by
Kate Bain
Football coach Dan Lanning has been spotted treating Oregon’s top new recruits to rides in a customized Ford Bronco that he bought for an eye-watering $250,000+ price tag.
The Oregon-based all-star football coach recently shared on a podcast that the $280,000 customized Ford Bronco was his biggest purchase when he hit the big time.
Even though it came with such a hefty price tag and all the bells and whistles associated with a Bronco that was once purchased by LeBron James, it seems he doesn’t mind sharing it.
The customized vintage Ford Bronco spent the weekend being used as transport for some potential future ducks.
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Dan Lanning spent more than $250,000 on a customized Ford Bronco
It seems to be the season of the Ducks, with the Oregon Ducks taking college football by storm, being led by its extremely successful celebrity coach, Dan Lanning.
Having the success Lanning does means that it also comes with a pretty hefty paycheck.
In fact, the football coach is rumored to have a new net worth of around $11 million.
He did what a lot of us do when we receive our first big paycheck and immediately spent it on a very expensive car – over $250,000 to be exact.
In a podcast, he explained his massive purchase: a 1974 customized Ford Bronco, tricked out to the max with all the bells and whistles anyone could ever want.
The last person to buy one like this was LeBron James.
Oregon’s top recruits are given star treatment
Over the weekend, Lanning made headlines by giving some of Oregon’s top recruits rides in his customized Ford Bronco.
Even though the extremely expensive car burned quite the hole in his wallet, he seems to know what kind of power of persuasion a vintage customized Ford Bronco can have as a recruitment tool.
It was a very smart move to give the new recruits a taste of the good life with the sweetest ride in all of Oregon.
Hopefully, Lanning found the next Marcus Mariota amongst the new recruits he took for a ride in his customized Ford Bronco.
Dan Lanning sighting #GoDucks pic.twitter.com/v7d0R4qj5e
— Cameron Derby (@CamDerbyTV) April 19, 2025
Daisy is a technology and automotive journalist covering artificial intelligence, consumer tech, Apple news, cryptocurrency, emerging technologies, and transportation innovation. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral car stories and the latest developments shaping transportation and the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex topics into clear, engaging reporting for a global audience. Her work spans cutting-edge technology, innovative vehicles, and the people driving change across both industries. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
