How does a brand as iconic as Aston Martin celebrate its 110th anniversary?
By launching an exclusive special model, that’s how.
That’s not all the British supercar brand has in store either.
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The 110th anniversary is one of several notable landmarks for Aston Martin in 2023.
The year also marks 75 years of the DB bloodline, 60 years of the iconic DB5 model, and 20 years of Aston Martin’s Gaydon headquarters.
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Born on the track and inspired by its founders’ passion for racing, Aston Martin has risen from humble beginnings in a small workshop on Henniker Mews, London.
Today, it’s one of the most renowned automotive marques in the world.
It’s a brand that’s synonymous with inventive design, luxurious craftsmanship, thrilling performance and scarce exclusivity.
Speaking of exclusivity, the brand’s historic 110th anniversary is to be celebrated through the launch of a new, strictly limited Aston Martin model to be unveiled later this year.
The milestone will also take center stage at this year’s British Grand Prix at Silverstone, Goodwood Festival of Speed, Pebble Beach Concours d’Elegance, and other major events.
2023 promises to be a monumental year, as Aston Martin prepares to unleash the first of its highly anticipated next generation of sports cars.
Aston Martin DBS 770 Ultimate
One such model planned for launch is the Aston Martin DBS 770 Ultimate.
Based on the existing DBS model, the DBS 770 Ultimate is a limited-run swansong.
Aston Martin has said that it’ll be offered “strictly in limited numbers” – 499 examples to be precise.
Expect them all to get snapped up, as the DBS 770 Ultimate will feature a more powerful derivative of the DBS’s 5.2-liter twin-turbo V12, offering 759bhp – an uplift of 44bhp.
It hasn’t yet been revealed what the Aston Martin DBS 770 Ultimate will cost, but expect it to be a fair whack.
