Brabus and Panerai just made the toughest-looking watch ever

Brabus and Panerai have teamed up to create a watch that looks like it could withstand a nuclear blast.

Sort of like a G-Shock, except this one is infinitely more expensive.

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The watch is made entirely out of Carbotech, a carbon fiber-based composite material that Panerai has created and patented.

It’s quite chunky, coming in at 47mm in diameter, but it still works because the lugs taper nicely around your wrist so the watch doesn’t look out of place.

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Panerai calls it the ‘Submersible S Brabus Verde Militare Edition’.

Watch makers do love giving their timepieces super long names, don’t they?

They also love making their watches difficult to get. And pricey.

Production of the Brabus Panerai Verde Militare is limited to 200 pieces, with a price tag of $52,200 plus taxes.

About the Brabus x Panerai partnership

The partnership between the Italian-Swiss watchmaker and the German tuning company began a few months ago.

And to be fair, it kind of came out of nowhere because people weren’t expecting that.

It’s working, though.

Panerai was founded in Italy and is currently owned by the Richemont Group, a Swiss company.

The first Panerai timepieces were designed for the Italian navy so they had to be tough.

That ethos is still very much part of the company today.

Panerais are somehow sober and loud at the same time.

Brabus, one of the oldest and most revered German tuners, shares some of those traits.

Brabus-tuned cars are generally a lot more conspicuous than the original.

They also look a lot tougher and meaner.

Brabus is now branching out and building speedboats, too.

And water is definitely Panerai’s element.

In fact, the very watch you see here is, in the words of Brabus and Panerai themselves, “a companion to a new Brabus Marine Shadow powerboat”.

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