Tennis superstar Coco Gauff just signed a massive deal with Mercedes-Benz
Published on Dec 10, 2025 at 2:44 PM (UTC+4)
by Daisy Edwards
Last updated on Dec 10, 2025 at 9:31 PM (UTC+4)
Edited by
Emma Matthews
Up-and-coming Tennis superstar Coco Gauff just signed a massive deal with Mercedes-Benz, and it’s one of the biggest brand moves of her career.
The 21-year-old American has joined the luxury automaker as a new global ambassador.
Mercedes-Benz says Gauff represents the future of the sport, as well as the future of the luxury car brand.
The rising star is stepping into a role previously held by other sports icons, including fellow tennis superstar Roger Federer.
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Coco Gauff joins Mercedes-Benz as an ambassador
Coco Gauff is rocketing to fame in her sports celebrity career at the moment, and it’s only been getting better with Mercedes-Benz’s newest announcement.
Mercedes-Benz says its partnership with Gauff reflects her rise as one of the most exceptional athletes of her generation.
Ranked world number three, she’s already secured two Grand Slam singles titles and a Grand Slam doubles title, with major wins across the US Open and French Open – all before her 21st birthday.
Gauff says the partnership feels natural because both she and Mercedes-Benz share the same drive to push boundaries.
She’s not just dominating on the tennis court, but also making an impact in media, fashion, and community work, expanding her influence far beyond the game.
It’s expanding its tennis presence in the footsteps of Roger Federer
By signing Gauff, Mercedes-Benz continues to show its support for tennis as she now joins Roger Federer as one of the brand’s global ambassadors in the sport.
The company says the collaboration signals a new chapter, with Gauff helping create ‘meaningful moments’ for fans around the world.
The partnership comes as the automaker increases its visibility in women’s tennis, pairing its prestige with one of the sport’s most influential rising stars.
For Coco Gauff, it’s another feather in the cap of a career that’s already redefining what the next generation of tennis champions looks like.
Daisy is a technology journalist, covering artificial intelligence, consumer tech, Apple news, cryptocurrency, digital business, and emerging technologies. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral tech hacks and the latest developments in the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex technology stories into clear, engaging reporting for a global audience. Her work focuses on the products, platforms, and innovations that are transforming the way people work, communicate, and interact with technology. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
