This Danish billionaire bought a $2.7M Koenigsegg Gemera with no plans to drive it, now it’s become a tourist attraction
- This Danish billionaire claimed he’s not using his supercar for driving
- Instead, he’s using it as a marketing tactic to get people to come to his manor
- His marketing tactic is working and people are coming from all over to see it
Published on Feb 13, 2025 at 4:05 PM (UTC+4)
by Daisy Edwards
Last updated on Feb 13, 2025 at 6:42 PM (UTC+4)
Edited by
Tom Wood
The Danish billionaire who sparked controversy by buying a $2.7 million Koenigsegg Gemera supercar with no intention of driving it has achieved his main goal – for it to become a tourist attraction.
Instead of being shown off on the open roads, the car will now be situated at Broløkke Manor, the billionaire’s estate.
This comes as part of a wave of celebrities and people with influence using luxury items as marketing tools, rather than possessions.
The billionaire hopes that the modernist and futuristic aesthetic of the car situated in a charming Danish heritage site will marry a need for tradition and a need for innovation in perfect harmony.
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No man is an island…but the Koenigsegg Gemera basically has its own one
Jorgen Hansen is a 25-year-old billionaire who really has it all including a very expensive manor on a very exclusive island, and a Koenigsegg Gemera supercar that costs basically the exact same as the whole manor.
After sparking controversy by revealing that his $2.7 million Koenigsegg Gemera was not going to be used on the roads, Hansen revealed that he would be using his supercar for a different reason, a very expensive marketing gimmick.
He wants to use the famous innovation and timeless elegance of his car to attract people to check out his Danish manor, and the weirdest thing is happening – people are actually coming.
Hansen believes it is the blending of tradition and innovation that’s bringing people to Broløkke Manor, a car of the future in beautiful Danish culture.
Making a tourist attraction
Pretty much anyone would love to have a beautiful Danish manor, but it isn’t the only architectural marvel present in that area.
The Koenigsegg Gemera is a beautiful and powerful car, truly set up for a whole family to enjoy the luxury of it, with Apple CarPlay in both the front and back and gorgeous brown leather racing seats.
It seems a shame then that the car isn’t going to be taken on the road trip it was born for and instead will remain stationary for people to look at.
It is a perfect example of marketing though, with a beautiful, luxury car in beautiful, luxury surroundings, a match made in heaven.
Daisy is a technology journalist, covering artificial intelligence, consumer tech, Apple news, cryptocurrency, digital business, and emerging technologies. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral tech hacks and the latest developments in the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex technology stories into clear, engaging reporting for a global audience. Her work focuses on the products, platforms, and innovations that are transforming the way people work, communicate, and interact with technology. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
