Expert shares the magic number Ferrari needs to reach to make its new EV a success

Ferrari has decided to go ahead with its plan to unveil an electric supercar, even though other rival automakers are taking a step back when it comes to EVs.

On the one hand, electric vehicle sales are still going up across the board.

But on the other hand, sales numbers show that demand for high-end EVs isn’t as strong as manufacturers thought.

But, according to RBC Capital analyst Tom Narayan, there’s a ‘magic’ number Ferrari should aim for.

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The untold ‘problem’ with EVs

At this point, everyone knows EVs tend to depreciate faster, especially in the high-end segment of the market.

But there’s another issue we don’t talk about enough.

EVs are, generally speaking and at least for now, unprofitable.

Automakers can’t really price them as they would like, which often means they’re losing money on every unit they deliver.

This doesn’t apply to every automaker equally, but it’s a known problem, especially for ‘legacy’ brands that are struggling to repurpose their facilities.

Porsche is a case in point.

The company’s profitability declined in 2025, with operating profit plunging 99 percent (not a typo) in the first nine months of the year, dropping from €4 billion ($4.63 billion) to just €40 million ($46.3 million).

Tariffs and weaker demand in China played a part, but the main problem is that EVs are simply much more expensive to make.

Ferrari is the most profitable luxury brand in the world, so it’ll be interesting to see how they cope.

This is the ‘magic’ number Ferrari should aim for

Speaking to CNBC, RBC Capital analyst Tom Narayan said there’s a specific number Ferrari should keep in mind.

Narayan pointed out that several high-profile CEOs, from Mate Rimac to Lamborghini’s Stephan Winkelmann, are admitting that demand for EVs in the luxury and high-performance sectors isn’t great.

But he said that Ferrari probably decided to still go ahead with Luce, the upcoming electric supercar, because they believe they can make their EV financially viable.

“I don’t know if they know how strong demand will be. That’s what they’ll find out,” Narayan said.

“But as long as they can get 500 to 1,000 people per year to buy an electric supercar from Ferrari, which doesn’t seem like that Herculean of a task, it makes sense they can penetrate that segment of that market.”