Honda’s design boss shared why new 0 Series EVs look completely different to any other Honda
- Honda’s design language has made a shift with their new EVs
- Their latest EV prototypes look nothing like their traditional cars
- Honda’s design head has clarified the reason behind the change
Published on Jan 09, 2025 at 4:19 PM (UTC+4)
by Nalin Rawat
Last updated on Jan 09, 2025 at 4:20 PM (UTC+4)
Edited by
Tom Wood
The Honda 0 Series EVs have just been revealed at CES 2025 and the automaker has shared the reason behind the radical design change compared to its traditional models.
Both futuristic prototype concept cars also look like they are straight out of a sci-fi video game.
This is a huge departure from Honda’s traditional design language like in the current Civic and CR-V.
Fortunately, Honda’s design head has also explained why the new EV cars feature such a radical design.
DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie
Honda 0 Series EVs
In the past, Honda has reserved most of its radically designed cars for Japan, never bringing them to the US.
However, according to Toshinobu Minami, Managing Director and COO of the Design Center at Honda R&D, now is the right time.
“[Honda models in] the U.S. market have probably not been too radical. But in the past, in Japan, we’ve made some radical designs. They’ve also failed a lot, but this time, we’ve decided on a solid approach — Thin, Light and Wise — especially the exterior,” said Minami.
The Honda 0 Series EVs will also feature self-driving technology (ADAS).
“We wanted to thoroughly express the thinness, and also include the ADAS and other functions.
“The exterior is not just to make you say ‘wow!’ Aerodynamics [and] the ADAS are simply expressed in a form that has been enhanced to the ultimate level, the latest technologies.” he added.
Futuristic design
Looking at the cars, people are certainly going to say ‘Wow.’
Honda has also developed its own operating system, called ‘ASIMO OS’ that will handle the car’s self-driving system.
It’s suffice to say that Honda is upping their EV game.
“I’d like to create a new brand that preserves the desire to own a car, that makes people happy every time they have one,” said Minami.
“This brand 0 is going to be an upgraded version of Honda in the U.S.
“We wanted to make a design that can resonate with the next generation of customers, Generation Z, and other such customers,” he added.
Nalin started his career by working with various national newspapers in India. He has also worked as a writer/editor for many popular websites, while still pursuing his journalism and mass communication degree. Working as a digital nomad has allowed him to inform and educate through his work. When he is not writing, you can find him playing video games or travelling the mountains on his bike.
