Koenigsegg CEO chooses to drive a shockingly modest car despite having access to the world's most luxurious supercars
Published on Dec 12, 2025 at 6:09 PM (UTC+4)
by Alessandro Renesis
Last updated on Dec 12, 2025 at 9:29 PM (UTC+4)
Edited by
Emma Matthews
As it turns out, the CEO of a hypercar company that makes vehicles worth seven figures – Koenigsegg – drives an incredibly humble and cheap city car on a daily basis.
With our Sherlock Holmes cap on, we’re going to go ahead and assume that’s because he wants to keep a low profile.
Koenigseggs are a lot of things – but discreet isn’t one of them.
But he’s actually not alone because several other people in his position do the exact same thing.
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This is probably further proof that he’s a true car lover
Christian von Koenigsegg, founder and CEO of Koenigsegg, took to Instagram to reveal his daily driver.
The CEO of the hypercar company is apparently very fond of his… Toyota.
Still, this is no ordinary Toyota.
This is the Toyota GR Yaris, which, using a term that’s no longer particularly popular these days, can be described as a ‘hot hatch’.
The GR Yaris is the ‘hot’ version of the Yaris.
Translated, it looks like a normal Yaris, but it has over 200hp, and it can keep up with cars that are much more expensive and flashy.
Christian von Koenigsegg isn’t the first high-profile CEO to do this
Not every billionaire CEO in the world wants to drive a pink hypercar while wearing two gold watches – one for each wrist.
Some of these CEOs tend to keep a low profile.
Mate Rimac, founder of Rimac and CEO of Bugatti-Rimac, uses a relatively old and unassuming BMW as his daily driver.
Steve Jobs’ daily driver was also relatively discreet.
Mark Zuckerberg is on the same page: he drives a $100,000 Cadillac Blackwing.
That’s almost what you’d call ‘cheap’ for a man worth $223 billion.
Some people take this to an extreme level, though.
Warren Buffett, one of the world’s richest men, drives a dented Cadillac that’s over 10 years old.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
