If you paid $600,000 for the most expensive Subaru ever in 2022 you'd be very happy with your investment now
Published on Aug 05, 2025 at 9:34 AM (UTC+4)
by Molly Davidson
Last updated on Aug 05, 2025 at 3:31 PM (UTC+4)
Edited by
Kate Bain
Back in 2022, the $600,000 Prodrive P25 sold out instantly.
Fast‑forward to now and that pricey investment is paying off.
One just popped up for sale in the UK for roughly $928,000 (£700,000).
Looks like this winged Subaru has quietly turned into a collector’s payday.
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The Prodrive P25 made millionaires feel like rally drivers
The P25 is basically a 1990s Subaru Impreza that got a Hollywood makeover, and came out looking like a WRC tribute act.
Prodrive – the same crew behind Colin McRae’s championship cars – built it from the bones up.
They ditched the weight until it hit 2,600lbs, then stuffed in a 2.5L turbo flat‑four with 400 horsepower and 433 lb‑ft of torque.
It’s the EJ25 at heart, but meaner.
Hit launch control and the sequential gearbox bangs through the first three gears for you like it’s on a rally stage.
Only 25 cars were built, and they sold out in 2022 despite costing more than $500,000 (closer to $600,000 with extras).
Buyers weren’t just buying a car; they were buying a street‑legal slice of 1997. And now? That slice is worth almost a million bucks.
A market where nostalgia is worth nearly $1M
The P25 isn’t valuable because it’s the fastest, or flashiest, or packed with tech. It’s valuable because it makes grown adults feel like kids who just discovered Gran Turismo.
Cars like this are the new gold bars for collectors. Nostalgia plus scarcity is basically a money printer. And the P25 nails the formula: limited run, real rally pedigree, and zero interest in pretending to be a sensible daily.
Missed your shot in 2022? Tough luck. Current owners know they’re sitting on the holy grail of rally collectibles, and the price is only going one way.
The Subaru Prodrive P25 launched as a sold‑out rally unicorn, and three years later it’s a highly respected investment piece.
Sometimes, betting big on nostalgia pays off. It certainly did this time.
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Molly Davidson is a Junior Content Writer at Supercar Blondie. Based in Melbourne, she holds a double Bachelor’s degree in Arts/Law from Swinburne University and a Master’s of Writing and Publishing from RMIT. Molly has contributed to a range of magazines and journals, developing a strong interest in lifestyle and car news content. When she’s not writing, she’s spending quality time with her rescue English staffy, Boof.
