These are the 4 hottest watches about to hit the scene in 2023

From Rolex upgrades to new colorways for the Omega X Swatch MoonSwatch, these are the hottest drops.

by | Published on 15th Jan 2023

These are the hottest new watches about to hit the scene in 2023.

From the inevitable Rolex releases to new colorways for the ultra-hyped MoonSwatch, this is what to look out for this year.

4. MoonSwatch sequel

READ MORE: From Rolex to AP, these are the hottest colorful watches on the market

The MoonSwatch was by far and away the hottest ticket in town in 2022.

The collection is made up of 11 watches, one for each planet in the Solar System.

The watch is made of plastic but is an Omega-branded, Speedmaster lookalike for $250.

People went absolutely crazy over it.


So the question everyone’s asking is: will there be a sequel?

Swatch owns Omega, so we think a Swatch x Omega Seamaster will no doubt happen in 2023.

At the very least, we will definitely see new colorways for the MoonSwatch.

3. Upgraded Rolex models

Rolex will release upgraded models in 2023 as the company routinely launches a new generation of products.

After all, the company’s policy to make incremental innovations has certainly paid dividends so far.

We can also expect some novelties.

In 2022, in addition to the usual plethora of upgrades, Rolex released the quirky ‘Destro’ GMT and the massive 50 mm DeepSea Challenge.

The GMT and the Submariner are best-sellers and Rolex has mostly milked these two cows in recent years.

Still, the 2022 two-tone Rolex Explorer I may be a preview to the big release of 2023: a full gold Explorer I.

3. New Omega Speedmaster colorways

Omega’s CEO recently said the Speedmaster-inspired MoonSwatch actually helped boost sales of the ‘real’ Speedmaster.

The Swiss brand did try to strike the iron while it was hot with some cool releases, including the outrageous $450,000 ‘Chrono Chime’ Speedmaster.

Having said that, the hype for the MoonSwatch hasn’t died down yet and we can definitely look forward to more Speedmaster-themed timepieces.

A brand-new tourbillon model wouldn’t go amiss in 2023.

And Omega could be launching new colorways for the Speedmaster, perhaps a deep blue or forest green dial iteration.

1. Hublot for Pelé Maradona

As crazy as it sounds, Hublot was just about the only entity in the world apart from FIFA with the ability to put Pelé and Maradona in the same room.

This is because both soccer legends were long-time brand ambassadors for the Swiss watchmaker.

Pelé sadly died in December 2022 and this year, we can totally expect Hublot to pay homage to the Brazilian icon with a limited-edition watch.



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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.

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