Nissan INFINITI's stunning new 2027 QX65 goes for gold with an exclusive new Sunfire shade that literally sparkles

Nissan INFINITI’s stunning new 2027 QX65 is going for gold with an exclusive new shade inspired by the rising sun called Sunfire red, and it literally sparkles.

In interviews with Supercar Blondie, the team behind the coupe SUV explained that this was never just about making a car look nice in red.

From genuine gold-coated glass flakes to a paint process that had to be completely reworked for mass production, the QX65’s finish was treated like a luxury project from day one.

And once you hear how much thought went into the body, grille, lighting, interior, and even the supply chain, it starts to make perfect sense why this car is probably the most special car ever made.

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Nissan INFINITI’s stunning new 2027 QX65 goes for gold

When it comes to cars, Nissan knows how to tell a story, but the 2027 Nissan INFINITI QX65 is a perfect blend of storytelling and a bit of showbiz sparkle.

In an interview with Supercar Blondie, Taisuke Nakamura, Senior Design Director and Head of Global INFINITI Design, said the all-new QX65 had to make a serious first impression.

He described it as ‘very, very unique, very sporty, very powerful,’ while still being elegant, adding that one of the biggest highlights is the new sparkly exterior, known as the Sunfire Red body color.

He described it as a ‘very emotional red with a hint of gold sparkles’ inspired by ‘the rising sun’.

Yasuhito Oba, Color Designer at Nissan Advanced Design Department, said the finish was created to feel like ‘the beginning of a new era’ and confirmed that there’s ‘real, genuine gold’ in the paint itself.

Nakamura explained that the gold effect comes from ‘glass flakes inside of a middle layer,’ where ‘the glass flake is coated by genuine gold,’ creating a dramatic effect when the light hits the body.

“It created quite a 3D-sculpture on the body,” he said.

He also said the QX65 was designed to feel ‘powerful and sleek’, with its fluid body, massive fenders, slim digital piano key headlights, and 3D logo all working together to create ‘something very special’.

The Sunfire red was created using bold engineering

David Lipka, Senior Manager of Materials Engineering at Nissan Technical Center North America, admitted the project looked intense from the start.

“There was definitely some hesitations and concerns,” he said, calling it a challenge because the team was dealing with ‘such a high value’ raw material, which meant that ‘we’ve got to get it right’.

Lipka said the biggest breakthrough was adapting a four-coat effect previously used on the Nissan GT-R into a three-coat process that could run down a normal high-volume paint line.

“We came up with a three-coat process that very similarly mimics the effect that we were targeting from the four coat,” he said.

He also explained why gold-coated glass flakes were so important, saying the glass acts as ‘the backbone of that smoothness’ to create a polished, jewelry-like finish, while ‘the gold comes in’ to deliver the shine.

And yes, the gold had to travel in armored trucks.

“Oh yeah, purchasing didn’t like hearing that,” Lipka joked, before adding that if customers love it, that’s the real reward.

“I want them to feel like it’s a unique product,” he said.

“I want them to feel like it’s an individual self-expression.”

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