People are spreading a bizarre theory about how Slate got its name
- Slate Auto is making headlines for a lot of reasons
- Now, people are also speculating about the name
- There’s an interesting theory behind it
Published on May 26, 2025 at 6:49 PM (UTC+4)
by Alessandro Renesis
Last updated on May 27, 2025 at 9:16 PM (UTC+4)
Edited by
Alessandro Renesis

Everyone’s talking about Slate, an EV startup backed by Jeff Bezos, for a variety of reasons, including how the Slate name came to be.
At first, most people were simply focusing on the vehicle, but now some are also spending a lot of time thinking about the name.
There’s an emerging ‘conspiracy theory’ behind the Slate name.
But who knows, it might just be a coincidence.
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A new EV startup called Slate made headlines after introducing the world’s first electric ‘modular’ pick-up truck built on a budget.
It probably also made headlines because it’s backed by Jeff Bezos, and because the truck is quite cheap.
Put simply, you buy the base truck and it has nothing (almost literally, it doesn’t even have power windows), or you can spend a bit more and customize it with some cool gadgets.
You can even turn it into an SUV with a DIY kit.

The truck is cheap but not that cheap, considering a brand-new Ford Maverick can be had for less money, but the company has already received over 10,000 pre-orders.
But that’s beside the point.
The point is there are some people who are beginning to think that Slate is a nod and/or a little dig at Tesla.
This is because Slate is an acronym for Tesla.

It’s probably just a coincidence, but a lot of people noticed, including several publications and creators.
Even Marques Brownlee, a tech YouTuber that Elon Musk unfollowed on X after he sold his Cybertruck, noticed.
Everyone knows how Tesla got its name – it’s named after Nikola Tesla, a Serbian-American engineer and inventor – but no one knows why Slate is called Slate.
With that in mind, this theory – conspiracy or not – is as good as any.
It’s probably nothing but a coincidence, but we can’t unsee it now.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.