Watches

TAG Heuer is celebrating 50 years of the Porsche Carrera

Published on Oct 07, 2022 at 12:43 PM (UTC+4)
by Alessandro Renesis

Last updated on Oct 07, 2022 at 12:43 PM (UTC+4)
Edited by Kate Bain

TAG Heuer is celebrating the 50th anniversary of the Porsche 911 Carrera RS 2.7 with a pair of outstanding watches limited to 250 and 500 units respectively.

From the strap to the signature ‘Carrera’ lettering, the attention to detail is incredible.

TAG Heuer Carrera watches
Image: TAG Heuer

READ MORE: Quiz: How much do you know about Porsche?

This collab was long overdue because both the watch and the car are named after the Carrera Panamericana.

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The car was hugely popular in the 1950s for a border-to-border endurance race that took place in Mexico, along the world-famous Pan-American highway.

TAG Heuer was sponsoring the race while Porsche was, well, winning the race, and that’s why both companies decided to launch a product named after the race.

Porsche Carrera RS
Image: Mecum

Officially known as the ‘TAG Heuer Carrera x Porsche RS 2.7‘, the watch is available in two colors, both inspired by the colorways for the Porsche car.

The first model comes in with a silver grey case, white and blue dial and matching strap or bracelet.

The second model combines an 18k red gold case with a white and red dial, and a matching red leather bracelet.

TAG Heur Porsche Carrera watches, case detail
Image: TAG Heuer
TAG Heur Porsche Carrera in gold, case detail
Image: TAG Heuer

The white and blue model is limited to 500 units and costs $6,900, while the gold version is limited to 250 units, with a price tag of $22,200.

About TAG Heuer

TAG Heuer was founded in Switzerland by Edouard Heuer in 1860.

It was actually only known as ‘Heuer’ until 1985, when it was acquired by a holding company called TAG Group.

Beside the Carrera, most TAG Heuer watches are named and dedicated to the world of racing.

There’s the TAG Heuer F1 model and, more importantly, the Monaco.

TAG Heuer Monaco
Image: TAG Heuer

Named after the eponymous Grand Prix, the Monaco revolutionized the watch world because it was the first square automatic chronograph in history.

Steve McQueen famously wore one.

The very same watch that McQueen wore in the 1971 film ‘Le Mans’ set a world-record selling price for any Heuer watch when it sold for $2.2 million.

Steve McQueen wearing the TAG Heuer Monaco
Image: TAG Heuer

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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.