Tesla chief designer explains why they might drop the badge altogether in future models

Franz von Holzhausen, head of design at Tesla, explained why the new Tesla Model Y Juniper might ship with no badges at all.

Not only that, von Holzhausen and Tesla are toying with the idea of removing logos and badges altogether.

This, by the way, is something they’ve already done with the Cybertruck.

The reason behind it is – in their view – obvious.

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The reason why there’s no badge in the Tesla Model Y Juniper

Jay Leno was the first person in the U.S. to test drive the new Model Y Juniper.

We’ve seen several pictures of the car so far, some with and some without the badge on the hood, but the model Jay Leno drove didn’t have one.

This, apparently, is the way it’s going to be in the future for the Model Y.

And it also looks like Tesla might get rid of the T-shaped badge on every new car.

Tesla’s VP of engineering Lars Moravy and Franz von Holzhausen explained why.

“This design is so unique, you know what it is. You don’t need a badge,” Moravy said.

This is a point that von Holzhausen, who’s also designed the Cybercab, already made on more than occasion.

A while back, in an impromptu interview during the Cybercab launch, von Holzhausen told a YouTuber that the reason why the Cybercab won’t have a badge is it doesn’t need one.

An unusual strategy

Tesla’s strategy is certainly interesting, and unusual.

We can’t think of another brand that would do that, considering most automakers do everything they can to apply as many badges and logos as possible.

It makes sense, though.

You don’t need a badge to recognize a Cybertruck when you see it, and the same goes for the new facelifted Model Y Juniper.