A US car dealer flaunted a $3.7 million Bugatti Chiron on the way to Africa
- This American car dealer took to Instagram to show off a $3.7 million Bugatti Chiron
- It’s one of the first to enter the Nigerian city of Lagos
- Luxury cars are increasingly popular throughout Africa
Published on Mar 24, 2025 at 8:54 AM (UTC+4)
by Ben Thompson
Last updated on Mar 20, 2025 at 2:37 PM (UTC+4)
Edited by
Kate Bain
This US car dealer flaunted a $3.7 million Bugatti Chiron on Instagram that was being flown out to Africa.
There’s a good chance that this one-of-50 hypercar will be the first of its kind in Nigeria’s Federal Capital Territory.
Popular dealer Mr. Jay showed off the car to his 433k Instagram followers, revealing that it was being flown out to the city of Lagos.
This wasn’t his first time delivering to the west African country, as he’d previously delivered a Bugatti to the capital, Abuja back in 2020.
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The $3.7 million Bugatti Chiron heading over to Africa
When it comes to supercars like the Bugatti Chiron, you can’t help but associate them with luxury.
Whether they’re been driven by reality TV royalty like Kylie and Kendall Jenner, or former Dunkin’ Donuts workers who became millionaires, these cars have a reputation.
So when one is heading out to Lagos, you already know that the new owner is making big bucks.

This Chiron is worth $3.7 million, which is the equivalent of 5,680,129,000 Nigerian Naira.
Put another way, that’s five billion, six hundred eighty million, one hundred twenty-nine thousand, Naira.
That is, in fact, a whole lot of money.
Mr. Jay teased the car on his Instagram, as the cameraman circled the stunning Chiron and even gave viewers a peek inside.
It’s got a bold look, decked out in black with hints of blue around the edges and on the wheels.
“Up Next!!!!!!!!!!!!!!!!!!” Mr. Jay wrote in his caption.

“$3.7m Bugatti Chiron 🔥🔥 Any Bugatti in Lagos yet? I’m sure of two in Abuja of which we delivered one of them in 2020!!
“Tag who you know could afford this‼️‼️
“We flying this out,” he went on.
Luxury cars in Africa – a growing market
Like anywhere else, rich people throughout the continent of Africa love spending money on cars.
According to Statista, revenue in the luxury car markets throughout Africa is expected to hit $499 million this year.
By 2029, it’s estimated that 5,000 high-end vehicles will be sold on the continent every year.

“The Luxury Cars market in Africa is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends in the market [and] local special circumstances.
“Customer preferences in the Luxury Car market in Africa are evolving, with a growing demand for high-end vehicles that offer both luxury and performance,” the data website noted.
While there’s a growing demands for cars that reflect status and success, it also appears that buyers are looking to invest in environmentally friendly options, too.
We’re looking forward to watching this market grow in the coming years.
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