Massive 5-meter tall watch appears out of nowhere at Harrods
Published on Aug 14, 2023 at 5:21 PM (UTC+4)
by Alessandro Renesis
Last updated on Aug 15, 2023 at 10:37 AM (UTC+4)
Edited by
Kate Bain
A giant watch has popped up at Harrods and people are wondering what’s going on.
And when we say ‘giant’, it is not a hyperbole – the watch is five meters tall, and occupies two stories of Europe’s most famous shopping mall.
It’s much more than just art too.
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The massive timepiece was installed by German watch manufacturer A. Lange & Söhne.
This is a real, fully functioning timepiece with a supersized version of the brand’s movement, and it works just like any other wristwatch.
Except it is 25 times larger.
To put that in perspective, the minute hand is around the same length as a human leg.
There are two reasons why A. Lange & Söhne came up with this crazy art installation.
First, placing a massive five-meter-tall watch inside Harrods is the perfect publicity stunt to entice shoppers and visitors.
After all, approximately 300,000 people visit London’s largest department store every day of the year, and some of them have really large wallets.
Second, it’s a nod to a similar installation that the watchmaker brought to Watches & Wonders, one of Europe’s most important watch fairs which takes place in Geneva in the spring.
The massive watch is an oversized replica of the brand’s flagship timepiece, the Odysseus Chronograph.
It is not for sale but, if your pockets are deep enough, you can always buy the ‘normal-sized’ watch for $135,000.
The five-meter tall watch / work of art is located on the lower ground floor of Harrods, where you can find all the luxury watch boutiques.
However, it is so tall that it also occupies part of the ground floor.
Anybody can head to Harrods and see the watch in person, the only thing to bear in mind is it will only be up until September 24.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
