Porsche Taycan 'killer' Alpine A390 could disrupt American market if it's allowed to

The Alpine A390 is a would-be Porsche Taycan killer with a few aces up its sleeve.

Its EV range is great, performance figures are equally excellent, and the price isn’t too bad.

There are only a couple of potential issues.

One of which is specific to the United States.

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Alpine is a name that Renault has been using for many years now.

It used to be a standalone manufacturer, only to become something like Renault’s answer to Mercedes’ AMG offering (broadly speaking). Under Renault ownership, Alpine was relaunched as a brand in 2017, and they have since launched many successful car models, with the A110, now in its final year of production.

Fast-forward to the present day, and Alpine is rebranding as an EV-only high-end automaker.

The latest model is the A390, which is a little bit shorter than the Model Y but occupies a slightly different market segment.

It could potentially drive customers away from vehicles that have a more prestigious name, such as the Porsche Taycan.

The A390 is a performance car.

The base model puts out 400 horsepower, while the range-topping GTS version has 480 horsepower and gives it a 0-60mph of 3.9 seconds.

It offers a range of up to 550 kilometers – equivalent to 340 miles.

In an increasingly brand-agnostic world, the Alpine A390 has some serious aces up its sleeve.

In the olden days, name and badge mattered more than anything else.

But that’s no longer the case, especially in certain key markets, especially now with electric vehicles.

In Europe, the A390 starts at around €65,000 – or around $73,000.

In the US, a car like this would certainly disrupt the market with a price tag that appealing.

But, at the same time, it all depends on whether Alpine will be allowed to operate in the US or not – primarily due to American tariffs.

We’ll find out soon.