Bugatti makes $1 billion from a work-of-art supercar that's not even on the roads yet
- Bugatti unveiled the Tourbillon a few months ago
- It’ll still take months for delivery to begin
- The company has already made $1 billion from the Tourbillon
Published on Apr 05, 2025 at 5:42 PM (UTC+4)
by Alessandro Renesis
Last updated on Apr 05, 2025 at 5:42 PM (UTC+4)
Edited by
Emma Matthews
Bugatti has already made $1 billion from the Tourbillon, its latest hypercar.
The car was unveiled just a few months ago, and very few people have driven it so far.
Making a fortune from a vehicle that isn’t even on the roads yet is something only a few brands can pull off.
And there’s something else we should bear in mind.
DISCOVER SBX CARS – Bid now on supercar auctions powered by Supercar Blondie
How Bugatti made $1 billion from a car that isn’t even here yet
After nearly a decade and 500 cars, Bugatti replaced the Chiron with the Tourbillon.
The pressure was huge, because the Chiron was universally acclaimed and, more importantly, it did well for the brand in terms of sales and revenue.
Some people were a bit skeptical when they heard Rimac, an electric automaker, would merge with Bugatti. But it turns out that this transition changed nothing.
The new Bugatti Tourbillon is still an internal combustion car, and it still uses a 16-cylinder engine.
Everyone was thrilled, including prospective buyers who decided to pre-order the Bugatti Tourbillon, almost sight unseen.
That’s the other thing we have to bear in mind, because Bugatti isn’t the only hypercar manufacturer making the most of this strategy.
Supercar manufacturers regularly allow customers to place orders for cars they won’t be able to drive for years and, in some rare cases, they allow buyers to order vehicles they haven’t even seen yet.
A new way of selling cars
It’s hard to say who started this, but we know that Ferrari pioneered this system.
The Italian manufacturer routinely launches new limited-edition models only elite customers can buy.
Generally speaking, if the public learns about a new limited-edition Ferrari today, it usually means the company told buyers about it a year ago.
It’s a bold strategy, but it clearly pays off.
The value of brands like Ferrari and Bugatti seems to never go down.
It’s like gold: you can buy it today and it’s probably cheaper than it is going to be tomorrow. But it’s also probably more valuable than it was yesterday.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
