Bugatti reveals Tourbillon interior design and its luxury comes from fine watchmaking craftsmanship

Bugatti has unveiled the interior design of the Tourbillon, which takes a page from the craftmanship that comes with watchmaking.

Cars and watches aren’t often mentioned in the same sentence, but they do have one big similarity.

Both are intricately created with every single detail being accounted for.

In the spirit of such precision, Tourbillon’s cabin is a triumphant success in bringing those two worlds together.

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What does this car have in common with a watch?

The Bugatti Tourbillon is a homage to watches through and through – even down to its namesake.

Created by Abraham-Louis Breuget in the early 1800s, a tourbillon watch features a rotating cage in which the encampment and balance wheel are mounted.

The encampment is what controls the ticking of a watch, but gravity can mess with this system if the watch is sat for too long in a certain position – like on its owner’s wrist or in a pocket.

The tourbillon rectifies this, by having the rotating cage move around once a minute.

This way, gravity pulls on it from all directions instead of just one.

It’s that level of intricate detail and thoughtful consideration that is carried over into the car of the same name.

Consider the fact that the tourbillon watch was made more than 200 years ago, but still makes its way into watches made today.

Frank Heyl, the design director at Bugatti, said that the company kept this sense of timelessness in mind.

“Just like any precious timepiece, a Bugatti vehicle needs to be timeless; these objects pass from generation to generation,” he said.

“With the Tourbillon, it needs to preserve its own character, not following any trends. That’s why, in this digital age, we decided to pursue analogue technology – where the art of watchmaking meets digital detox.”

The aim was to create a cabin that both honored Bugatti’s 116-year history, while remaining suitable for real-world driving.

Without any further ado, let’s take a closer look at the interior.

A look at the interior of the Bugatti Tourbillon

If there was one way to describe this decor, it’d be ‘old school’.

It’s very analogue in its layout, with very little in the way of ‘digital real estate’ as Bugatti puts it.

No touchscreens, no infotainment systems, just physical controls.

The central display is hidden inside the dashboard and can only be seen when deployed on command.

Even the dials themselves bear some resemblance to a watch, with their reverence of the mechanical.

“Everything in the interior of the Tourbillon is connected semantically to the art of watchmaking,” Ignacio Martinez, the Chief Interior Designer at Bugatti, said.

It all sounds amazing, right?

Well, that begs the question – when can anyone expect to see this stunning interior for themselves?

Unveiled in 2024, the Tourbillon is a two-door hybrid sports car set to enter production in 2026.

To say this car is exclusive would be an understatement.

Alex Hirschi – aka Supercar Blondie herself – felt that sting of exclusivity when she was told she couldn’t sit inside one when it was brought to her Beverly Hills hotel.

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