BYD outsells Tesla in the EU for the second month
Published on Sep 25, 2025 at 6:52 PM (UTC+4)
by Keelin McNamara
Last updated on Sep 25, 2025 at 8:16 PM (UTC+4)
Edited by
Emma Matthews
Tesla must be truly sick of the sight of the BYD brand.
And that is because it has outsold the American brand in the EU for the second month.
New data from the European auto lobby ACEA was just released earlier today.
And the data makes for stark reading for BYD and Tesla – for very different reasons.
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Tesla outsold by BYD in EU – again
It goes without saying that the EU is a massively important part of the global car market.
The 27-strong bloc of countries represents an enormous chunk of the global car trade.
It has become an increasingly fierce battleground in recent years – especially among EV manufacturers.
For quite a while now, it’s Tesla that has almost single-handedly dominated this region.
The premier American EV brand has almost enjoyed a free rein over the EU EV marketplace.
But a free rein it has no more – because BYD has outsold Tesla in the EU for the second month.
The Chinese giants made massive waves back in May of this year.
That is because it was revealed that BYD had outsold Tesla in the EU for the first time ever.
It now appears that it has taken just four months for the Chinese firm to repeat its success.
Data makes for interesting viewing for both sides
The data, provided by ACEA, makes for some truly fascinating analysis.
Tesla’s EU sales have dropped by over 36.6 percent compared to the same period last year.
That leaves the Elon Musk-led brand with a reduced market share of 1.2 percent, down from 2 percent.
But the news could not be more different in the Chinese corner.
BYD’s sales have shot up by over 201.3 percent compared to this time 12 months ago.
This gives the Chinese firm a 1.3 percent share of the European EV market.
In case you were wondering, the overall car market looks healthier in the bloc as a whole.
Total bloc car sales have risen by 5.3 percent compared to the same time last year.
Battery electric, hybrid electric, and plug-in hybrid cars are the main driving force.
That is because these cars accounted for 62.2 percent of all new cars registered in the EU.
It is a massive jump from the 52.8 percent figure of 12 months ago.
This is the second time in four months that Tesla has been overtaken by Chinese rivals in the bloc.
Could this be a look at the new future of the EV industry?
Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.
