Chinese automakers' warranties for their cars are leaving European carmakers stunned and this is why

Chinese automakers’ warranties are leaving European carmakers completely stunned, as more pressure is applied to them.

It is no secret that Chinese car companies have the West worried, as they look to assert their dominance, particularly with electric cars.

Warranty length has become just as important as pricing and horsepower, and companies like Omoda and Jaecoo have an ace up their sleeve.

A new warranty has been launched by both manufacturers, and the length has left European rivals absolutely gobsmacked.

How has the warranty left manufacturers gobsmacked?

Jacecoo and Omoda have recently rolled out a seven-year unlimited-kilometre warranty, with seven years of roadside assistance.

Not a seven-year or 100,000-kilometre warranty.

Unlimited mileage for up to seven years of the car’s life.

Most manufacturers will give you a warranty that states up to seven years, or a certain mileage.

In short, it means the car is covered either up to the end of year seven or when it hits, say, 100,000 miles or kilometres.

When Kia introduced its seven-year 100,000-mile warranty in the UK several years ago, that at the time was considered reckless.

Soon, other manufacturers began to realize that this was a good idea.

Yet in China, we are seeing something even more impressive.

The new warranties are a statement of intent form the Chinese companies

Now, it means that no matter the mileage, your Jaecoo or Omoda is covered for the full seven years.

Whether you have done 100 kilometres or 100,000 kilometres, it doesn’t matter.

Both of these Chinese manufacturers will have you covered.

That is incredibly impressive, and it’s no wonder European manufacturers are shell-shocked.

It is also a statement of intent from these Eastern manufacturers.

This sends a message to customers that their cars can more than go the distance.

It is also a clever marketing tool, stating, ‘our cars are so reliable, our warranties prove that.’

It is a far cry from some European manufacturers.

What do Jaecoo and Omoda’s rivals offer?

Looking at what other manufacturers offer, it is quite stark.

Tesla will offer four years and 50,000 miles with the Model 3.

Polestar also offers three years, while Jaguar recently went up to five years before its new era began.

Volkswagen offers three years and 60,000 miles as standard.

That is the same as its offering 11 years ago, showing how little has changed.

Renault is one of the best, offering five years and 100,000 miles, but none of them can rival the unlimited mileage of their Chinese rivals.

So it is little wonder that they have suddenly sat up and taken notice of what the Chinese manufacturers have offered.