While Chevrolet didn’t have any luck selling its Corvette NFT, Bugatti has proven there is still money to be made in digital art.
The hypercar company has sold a unique NFT inspired by the one-off La Voiture Noire for a whopping $458,000 (£378,000) through Phillips Auction House in London.
A collaboration between Bugatti and Asprey, the NFT isn’t all the buyer got for the extreme sum.
A gold sculpture of La Voiture Noire was also included with the purchase.
A QR code accompanies the sculpture which is used to open the buyer’s exclusive NFT.
Opening the NFT also gives the buyer the option to order a second sculpture finished in black.
Asprey notes the NFT is only “a secondary feature” to the sculptures its master silversmiths have made.
Instead, the NFT is more of a digital certificate of authenticity for them.
“The NFT enables the artwork to link to two physical sculptures in the blockchain, preserving provenance and authenticity,” Asprey Studio’s chief creative officer Ali Walker said.
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This La Voiture Noire NFT is the second collaboration between Bugatti and Asprey.
A series of 261 smaller sterling silver sculptures, each with a unique NFT, sold out instantly when they were launched.
They are now trading hands on OpenSea in the $10,000 to $35,000 range.
The NFTs are celebrating the La Voiture Noire.
Released in 2019, the only example of La Voiture Noire ever made cost a staggering $19 million.
At the time, it was the most expensive new car ever sold; that crown is now held by the Rolls-Royce Boat Tail.
However, La Voiture Noire wasn’t completed and delivered until November 2021, with the lucky buyer believed to be Cristiano Ronaldo.
Translating to ‘The Black Car’, it is named in honor of one of four Bugatti Type 57 SC Atlantic models made in the 1930s which infamously went missing.