Employee that took Dodge Viper off sign after 28 years shares astonishing images of interior

  • A first-generation Dodge Viper was sitting atop a US car dealership
  • It was a marketing stunt, but it also became a landmark
  • After almost 30 years the car has finally been taken down

Published on Nov 12, 2024 at 3:56 PM (UTC+4)
by Alessandro Renesis

Last updated on Nov 13, 2024 at 10:41 AM (UTC+4)
Edited by Kate Bain

A real first-generation Dodge Viper was mounted atop the Audubon Chrysler dealership sign in Henderson, Kentucky, in the US in 1996.

What initially started as a marketing ploy eventually became a local landmark.

Now, after almost 30 years, the car has been taken down off the sign.

And people can’t believe what they’re seeing.

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The story behind the Viper atop the Audubon Chrysler dealership in Kentucky

For years, everyone assumed the iconic Dodge Viper on the sign was merely a prop car or just body shell, but it wasn’t.

But the car is actually real, and only had 12 miles on the clock when they put it up there.

Jacob Schreiber, native of Henderson, posted photos of the Viper being brought down on the Viper Club of America Facebook group.

All in all, the Dodge Viper is in great shape.

The tires are saggy, the driver’s seat gone but other than that, the only part that shows true sign of damage is the paintwork, which was obviously ruined by the elements.

What’s going to happen to the Dodge Viper?

Like so many other American icons, the Viper is special, but not that rare.

Obviously we’re not talking Toyota Corolla or Ford F-150 numbers, but Dodge still produced at least 32,000 units.

For a car with a six-figure price tag and a massive V10 in it, that’s not nothing.

It also explains why some people occasionally decide to turn Vipers into limos or even off-roaders.

Sometimes, they even just get abandoned and forgotten about.

Currently, Dodge has no plans to unveil a new Viper.

But given how well this one faired while suspended in the air, perhaps it might not be a bad idea.

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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.